When we heard that New York’s Museum of Moving Image (MOMI) was hosting an exhibition celebrating the art and history of the music video, our first thought was – isn’t MOMI a funny acronym? Our second thought was – that sounds awesome. But our third thought (it was a busy day) was – how will curators Jonathan Wells and Meg Grey Wells of Flux go about bringing these important cultural artefacts to life. How can you structure a show like this beyond a series of TV screens? Well now we have our answer – and my word have they aced it. Working with exhibition designers Logan, they have created an amazingly immersive and occasionally interactive experience for visitors to engage with the work of the likes of OK Go, Kanye West and Björk. The presence of the giant milk carton from Blur’s Coffee and TV is just the cherry on top.
Spectacle: The Music Video runs until June 16.