Publication: The brilliant Folch design studio launch stunning surf mag
For a studio whose serious design pedigree we’ve long admired, we were delighted to hear that Barcelona-based Folch are bringing out their own publication. Eldorado is described as “an editorial venture” in its promotional material and promises to take a different experience per issue based around “the observation of context.” The first one entitled Surf Morocco is a celebration of this sublimely aesthetic sport and Albert Folch sums up the ethos of the new magazine by saying "We’re not talking about a place but a sense of sensations you feel. " The task of communicating those sensations falls to photographer by Dizzy Dias and illustrator Angela Palacios and it looks they’ve pulled it off in some style; the short promo video below is also a thing of real beauty. Nice one Folch fellas!
Folch: Eldorado – Surf Morocco
Folch: Eldorado – Surf Morocco
Folch: Eldorado – Surf Morocco
Folch: Eldorado – Surf Morocco
Folch: Eldorado – Surf Morocco
Folch: Eldorado – Surf Morocco
Folch: Eldorado – Surf Morocco
Folch: Eldorado – Surf Morocco
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

