Foreign Policy is a design bureau and thinktank based in Singapore who “craft, realise and evolve brands with a creative and strategic development of ideas.” And nobody could argue with that description while looking at their latest brand identity project for Sifang Art Museum. Taking inspiration from the gentle terrain surrounding the museum as well as its elegant, yet harsh architectural angularity, Foreign Policy created an identity of strength and applied it with graceful subtlety. This point in itself underpins the brand of the Sifang Art museum which was constructed with the Chinese saying “strength within gentleness” in mind.
The project is a powerfully refreshing piece of work, both truly inspired and well thought-out on every level, highlighting a fantastic studio with a humble confidence in their creative output.
- Curator Shonagh Marshall takes us through the highlights from Hair by Sam McKnight
- Yeji Yun’s imaginative zine combines frozen lands, whales and cocktails
- Zhang Kechun encapsulates the oblivion of China's mysterious Yellow River
- Artist Anna Valdez brings her eye for detail to digital painting
- Bold in its broadness, the work of Dave Singley
- Córdova Canillas seek inspiration between nostalgia and obsolescence for C de C annual
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity