Foreign Policy is a design bureau and thinktank based in Singapore who “craft, realise and evolve brands with a creative and strategic development of ideas.” And nobody could argue with that description while looking at their latest brand identity project for Sifang Art Museum. Taking inspiration from the gentle terrain surrounding the museum as well as its elegant, yet harsh architectural angularity, Foreign Policy created an identity of strength and applied it with graceful subtlety. This point in itself underpins the brand of the Sifang Art museum which was constructed with the Chinese saying “strength within gentleness” in mind.
The project is a powerfully refreshing piece of work, both truly inspired and well thought-out on every level, highlighting a fantastic studio with a humble confidence in their creative output.
- Yayoi Kusama brings infinity and her iconic pumpkins to two stunning new London shows
- How I Got Here: Kim Gehrig, director
- Founder and creative director of ManvsMachine, Mike Alderson on his most-loved books
- From big cats to commuters, Reece Wykes creates characters using the subtlest of details
- Back to the Future: what today's creatives can learn from yesterday's design principles
- Moniker’s crisp and colourful laser cut posters for Designer Fund
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)