Foreign Policy is a design bureau and thinktank based in Singapore who “craft, realise and evolve brands with a creative and strategic development of ideas.” And nobody could argue with that description while looking at their latest brand identity project for Sifang Art Museum. Taking inspiration from the gentle terrain surrounding the museum as well as its elegant, yet harsh architectural angularity, Foreign Policy created an identity of strength and applied it with graceful subtlety. This point in itself underpins the brand of the Sifang Art museum which was constructed with the Chinese saying “strength within gentleness” in mind.
The project is a powerfully refreshing piece of work, both truly inspired and well thought-out on every level, highlighting a fantastic studio with a humble confidence in their creative output.
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