New magazine from Frieze provides a guide to the fairs and London’s coinciding cultural activity

Frieze Week is a new publication to coincide with this years Frieze London and Frieze Masters, taking their exhibitors as a starting point and extending to recommendations on navigating London’s wilds, a Frieze-centric London map and features on live art, Mayfair’s new cultural quarter and a conversation between Hans Ulrich Obrist, Maja Hoffman and artist Rachel Rose.

Edited by The Gentlewoman deputy editor Caroline Roux and art directed by Amy Preston, Frieze Week is engaging and beautifully designed. The features consider a variety of perspectives on the public; in terms of space, art and interaction and are all supported by incredibly well-lit photographs of Blenheim Palace, and portraits of Anita Zabludowicz and J. Tomilson Hill. There is also a great insider guide to seven areas of London, compiled by architect Annabelle Selldorf and Universal Design Studio amongst others, useful even to a seasoned city dweller.

It has its own graphic identity, separate from that of frieze magazine or Frieze fairs, and a bespoke headline typeface, developed from Didot “with the addition of modern, angular serifs to reflect the contemporary environment of the fairs themselves,” as we were told by art director Amy Preston. The magazine comes with a Frieze Map by artist Donald Urquhart, which is also featured on its cover, adding a final flourish to its clean, modern design.