• Front

Front Design

Posted by Bryony Quinn,

Front are the Swedish quartet responsible for a number of brilliantly conceived projects that are gathered into client and conceptual collections – my favourites include Design by Animals, Blow Away Vase for Moooi and Randomly Crystalized. I wondered why we hadn’t posted them before, until I saw a very old-school article, circa 2007 that proves that their work has been consistently unconventional, building an idea into a discussion around process and traditional design perceptions. Pictured (from the Animal collection even though it’s an insect) is the path of a fly, motion-tracked about a bulb and materialised into a lamp shade.


Posted by Bryony Quinn

Bryony was It’s Nice That’s first ever intern and worked her way up to assistant online editor before moving on to pursue other interests in the summer of 2012.