We already praised Made Thought’s considered G . F Smith rebrand to the skies earlier this week but hot on the heels of the announcement we discovered this terrific book too. Throughout the overhaul of its look and feel, the paper company has been obsessed with promoting its story, justifiably proud of George Frederick Smith’s founding principles and the way they endure in a contemporary commercial climate.
So Made Thought produced Portrait of a Company, printed on 18 of the papers from the G . F Smith collection. It’s split into three sections– the first charts the company’s history via letters, sample books and other printed paraphernalia stretching right back to 1890; the second looks at the current custodians of the brand through specially-commissioned portraits of some of the employees (shot by Toby Coulson), and the third explores the company’s values and how they manifest themselves through some of its work.
The nature of any rebrand is that ultimately it can seem impersonal. What’s great about this book is that it roots the recent changes very much in personality – both of the individuals who are G . F Smith and by extension the company as a whole.
- TFI the weekend! Here's the Best of the Web, as deemed by It's Nice That
- “Legs eleven, droopy drawers, dirty knees”: A clock that uses bingo calls instead of numbers
- Great new work for The New York Times and Bloomberg Businessweek from Oscar Bolton Green
- Dots, blocks and fades layered up in multifaceted exhibition identity for The Hague’s Royal Academy
- Patty Carroll’s bizarre photos hide women in chaotic, hand-built scenes
- Dougal Wilson’s Morris Dancing-heavy first music video in six years
- An insight into The Guardian’s newly released brand guidelines
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
- Russian photographer Erik Panov's latex and salmon themed fashion shoot
- Photographing the choreography and chaos of the England cheerleading team
- Japanese artist Tatsuro Kiuchi is back with more beautifully finished illustrations