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Work / Graphic Design

A generative and straightforward approach for Glasgow School of Art’s Communication Design show identity

The soon-to-be graduating students of communication design at the Glasgow School of Art have taken their work in progress exhibition as an opportunity to undertake a research project into what it means to be working in their respective disciplines, of illustration, graphic design and photography. Having held workshops, interviews and performances over the last few months they have written a manifesto, programmed code and established a 24-hour ‘Design on Demand’ studio that performs briefs via web streaming.

The identity’s name is An Attempt to Articulate and utilising “the notion of constraints and limitations” the design team composed posters using photocopiers and collected objects overlaid with type in Times and Helvetica. The team, Tiernan Crilley, Theo Ford, Jack Greenwell, Tom Joyes, Josh Nuttall and Megan Watkins, says: “It was important the identity appeared honest and accessible, using everyday ubiquitous tools and showing our research”. For their degree show the design team is also commissioning £5 outsourced logos as a further push to their question on the constraints put on creative work, by institutions and commercial contexts alike.

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Glasgow School of Art, Communication Design: An Attempt to Articulate

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Glasgow School of Art, Communication Design: An Attempt to Articulate

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Glasgow School of Art, Communication Design: An Attempt to Articulate

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Glasgow School of Art, Communication Design: An Attempt to Articulate

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Glasgow School of Art, Communication Design: An Attempt to Articulate

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Glasgow School of Art, Communication Design: An Attempt to Articulate