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Paul Rand: Packaging on Good Design Is Good Business (detail)

Work / Graphic Design

Graphic Design: Sumptuous blog celebrates the graphic treasures found within the IBM archives

Art director Sue Murphy wears her geekery proudly on her sleeve. “I’m a nerd about a lot of things,” she announces on her Good Design Is Good Business blog, “one area in particular is design.” While working on the IBM account for Ogilvy, she was bowled over by how much beautiful graphic work the company had produced over the past 100 years but realised that not much of it was readily available online.

So she did something about it, creating a blog that showcases in spanking high res some of the treasures from the IBM archive. There’s work from the likes of Paul Rand and Carl Detorres as well as Ogilvy’s own (excellent) work for the software giant. So if like us you’re Sue’s kind of people, then immerse yourself in this blog and thank us for the heads-up later.

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The IBM 1620 for Engineering and Science on Good Design Is Good Business
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Paul Rand: Poster for the IBM Design Program on Good Design Is Good Business

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Ogilvy/Hort: The Cognitivie Puzzles on Good Design Is Good Business

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Ogilvy/Hort: The Cognitivie Puzzles on Good Design Is Good Business

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Ogilvy/Hort: The Cognitivie Puzzles on Good Design Is Good Business

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Poster inspired by a Customer Support Center brochure cover from the 60s.on Good Design Is Good Business

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Paul Rand: Packaging on Good Design Is Good Business

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Ogilvy: Smarter Supply Chains on Good Design Is Good Business