GraphicDesign& founders Lucienne Roberts and Rebecca Wright are on a mission – to take the discipline out of its (sometimes self-imposed) cultural ghetto and prove how it relates to almost everything around us. Nearly two years ago they tackled literature, challenging 70 designers to reinvent the first page of Charles Dickens’ Great Expectations. Now for their second book they have maths in their sights, working alongside Alex Bellos to set 55 leading creatives a mathematical design challenge; to respond to the famous golden ratio articulated by Euclid.
From HORT and Vaughan Oliver to Rose Blake and Malika Favre, via Ian Wright, George Hardie and Moniker, the responses are by turns intelligent, witty and great-looking. the key to the success of this ind of project lies in getting as eclectic a set of contributions as possible, and this tome takes us on a journey that includes hipsters, flapjacks and schooldays.
It’s all very well being on a mission, but that overarching aim can’t be pursued at the expense of an exciting and engaging end product. Once again, Lucienne and Rebecca have shown us how those two objectives can live in (perfect, mathematical) harmony.
- Sam Pilling directs video for DJ Shadow track Nobody Speaks
- Mrzyk & Moriceau's hilariously psychedelic music video for The Avalanches
- Nick Waplington's artwork for Yak, a striking representation of their sound
- Ondrej Bachor and Jan Horcik create ever-evolving identity for fashion designer Karolina Jurikova
- Bodil Jane's illustrations: ornate, exotic and really very lovely
- Drifting SUVs in the Arabian desert: Peter Garritano explores the world of hajwalah
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August