• Main

    GraphicDesign&: Golden Meaning (cover detail)

Graphic Design

Publication: GraphicDesign&'s brilliant new book explores the golden ratio

Posted by Rob Alderson,

GraphicDesign& founders Lucienne Roberts and Rebecca Wright are on a mission – to take the discipline out of its (sometimes self-imposed) cultural ghetto and prove how it relates to almost everything around us. Nearly two years ago they tackled literature, challenging 70 designers to reinvent the first page of Charles Dickens’ Great Expectations. Now for their second book they have maths in their sights, working alongside Alex Bellos to set 55 leading creatives a mathematical design challenge; to respond to the famous golden ratio articulated by Euclid.

From HORT and Vaughan Oliver to Rose Blake and Malika Favre, via Ian Wright, George Hardie and Moniker, the responses are by turns intelligent, witty and great-looking. the key to the success of this ind of project lies in getting as eclectic a set of contributions as possible, and this tome takes us on a journey that includes hipsters, flapjacks and schooldays.

It’s all very well being on a mission, but that overarching aim can’t be pursued at the expense of an exciting and engaging end product. Once again, Lucienne and Rebecca have shown us how those two objectives can live in (perfect, mathematical) harmony.

  • Gm3

    GraphicDesign&: Golden Meaning

  • Gm1

    GraphicDesign&: Golden Meaning – Adrian Talbot

  • Gm_lawrencezeegen

    GraphicDesign&: Golden Meaning – Lawrence Zeegen

  • Gm6

    GraphicDesign&: Golden Meaning – Homework

  • Gm7

    GraphicDesign&: Golden Meaning – Malika Favre

  • Gm8

    GraphicDesign&: Golden Meaning – Rose Blake

  • Gm9

    GraphicDesign&: Golden Meaning – Senepp

  • Gm_georgehardie

    GraphicDesign&: Golden Meaning – George Hardie

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. List

    When a studio does everything it can to get to the very root of a client’s working philosophy, it often leads to the most interesting and effective identity design. This is definitely true of Toronto-based studio Blok Design’s work for Dallas film production company Lucky 21. Created to mark the company’s new venture – “taking on the highly competitive LA market” – the identity takes into account the brand’s character, which the studio describes as “full of humour and fiercely passionate” to create a set of visuals that fall close to home.

  2. List-2

    Illustrator and longtime mate of ours Michael Willis is straying away from illustration and into something altogether more design-focussed. The elements at the heart of his images are the same; placing retro and contemporary influences side-by-side to create something so contemporary that it feels ahead of its time. He’s been working recently with Mood NYC, providing photographic manipulation and graphic treatment for their look book as well as helping create an overarching aesthetic for the brand, one which evades the recurring trends and repetitive styles that seem to permeate many designers’ portfolios.

  3. List

    Three years ago Milan studio Leftloft were commissioned to help iconic Italian football club Inter Milan with a ticket sales push, but the relationship developed into something much more comprehensive. Here art director Francesco Cavalli tells us how they came to lead an extensive rebranding of the whole club, from a new crest and a bespoke serif typeface to an exhaustive style guide for use across print and digital.

  4. List

    As of 6.30pm last night Airbnb looks a little classier. Having spent the past seven years growing a vast community of country-hopping collaborators, the world’s largest online accommodation marketplace has decided it’s time for a change. Gone is the awkward, dated logo that still reminds me of a bad ice cream parlour, likewise the cold, clinical blue that serves as the accent colour for all San Franciscan startups; and in its place is something entirely more exciting.

  5. List

    Massimo Vignelli was one of the most important graphic designers of his generation and his death in May affected the creative community very strongly and very immediately. The tributes poured in (some of which we included in our piece here) but for some the response to his passing would take a little longer to formulate. So it was with Colorado-based studio Berger & Föhr, who began this set of tribute posters when they first learned of his illness.

  6. List

    In our first feature on Shillington College we looked at why its founder was compelled to create a new kind of graphic design education to better prepare graduates for the working world. But how does the college pursue this aim in practical everyday terms, achieving what can take several years into other institutions in a matter of mere months? To find out we asked the people who make it happen– the teachers themselves. So we quizzed US director Holly Karlsson, Melbourne lecturer Carlos Chavez, Manchester lecturer Jeffrey Bowman and senior London lecturer Corrie Anderson. Here’s what they had to say…

  7. List

    Dutch illustrator and designer Eline Van Dam (Zeloot to her clients) belongs to the same circle of pals as Viktor Hachmang and Jordy van den Nieuwendijk, which goes some way to explaining why her work is so god damn beautiful. Although she’s about as versatile as image-makers come – her portfolio covers a variety of styles ranging from the niche to the commercial – it’s her posters that really stand out for their 1970s-inspired phychedelic iconography and bold, experimental use of colour; any colour she can get her hands on! Now we just need to work out what we can commission her for.

  8. List-2

    There are a couple of key points that underpin all really solid identities which, if one is removed, causes all the others to come tumbling down like marbles in a disastrous game of Kerplunk! It needs to be thorough, clear and communicative, it needs to be just as effective when pasted onto a giant billboard as it does on a tiny flyer, and it needs to contain elements which are applicable across the board including stationery, signage and printed collateral. I can just imagine Post Projects happily ticking all three of these golden rules off on a billboard upon finishing this identity for the 13th annual New Forms Festival, a festival celebrating arts, science and grassroots organisations across Canada and the rest of the world which took place last year.

  9. List

    Furniture company Fioroni had the wise idea to turn to Swiss design consultancy CCRZ when it came to designing their logo, catalogue and website, and they must be mighty glad they did. Their products channel a “contemporary reinterpretation of the Alpine constructional tradition, combined with carefully crafted details and a clever use of solid wood and industrial plywood.”

  10. Main1

    Franz Kafka, Vladimir Nabokov, Nick Hornby, T.S Elliot, Richard Dawkins, Ian Banks and Martin Amis – what ties them all together (aside from their stratospheric levels of success in the literary world)? Well for one thing they’ve all had the good fortune to have the mighty Jamie Keenan, London-based designer and book fetishist, lend his skills to their covers. Jamie’s designed more beautiful covers for works of fiction and non-fiction than I’m capable of wrapping my head around, including my absolute favourite cover for Lolita – a novel that has sent numerous designers into panic spirals when tasked with its reinvention.

  11. List

    Having just won magazine of the year at the SPD awards it’s probably of little surprise that New York is a magazine with serious design pedigree. They turn out bi-weekly editions of fantastic journalism all packaged in a manner that makes the content leap from the page, practically forcing you to engage with it. Karishma Sheth is responsible for a large part of that leaping, working full-time on feature and supplement design to create layouts that remain illuminating and exciting week on week. Prior to New York Karishma worked for Doyle Partners and Pentagram, so she’s already racked up some pretty solid design credits. For our money though, it’s her editorial work that really stands out, particularly this witty digest of the Big Apple’s must-see artworks. Very nice indeed!

  12. List-1

    Deceptive though it might sound, I think the task of taking something boring sounding and making it engaging is one of the most fascinating elements of design – the craftsmanship involved in showing something to its full potential through a limited set of visuals is not to be sniffed at. Interface design is a prime example of where this skill comes to light, and designer and art director Roger Dario does it brilliantly.

  13. Main7

    Thank God that in the barren scrap heap of graphic design littered with apps, bogus coffee shop logos and poorly thought-out iPad swipe features there is someone making work infused with joy, love and humour. Tadashi Ueda’s designs have such a child-like innocence and excitable fascination with exploration – he utilises colours and shapes laid out in unpredictable grids to take the viewer’s hand and lead them on a journey into his eyeballs to witness the way in which he sees the world.