Sure the branding for Daft Punk’s merchandise leans towards the more sexist types of adverts from the 70s, but boy is it done well. The tongue in cheek posters that look like something out of an old copy of LIFE magazine are promoting the French duo’s latest range of merchandise, which in itself is as cheesy as the ads.
As well as being a big fan of this kind of soft-focus, horny aesthetic, I’m really into the fact that Daft Punk are bringing band merch back into the present day. Anyone who’s spent a good two hours scanning eBay for just the right Judas Priest zip-up will know what I’m talking about. Good for them, especially as no one really makes the big bucks from actually making music anymore and when the visuals of this kind of merchandise actually look like the sound of their latest album (that’s the sound of lovemaking, and bass).
Get yer slip mats, posters and vests over on the Daft Punk site.
- Best of the Web: a few of our favourite things we've spotted on the internet this week
- Tom Phillips' magnum opus turned a Victorian novel into a work of art spanning 50 years
- Matisse-inspired posters for Serbian Youth Day from designer Monika Lang
- Raphael Schoen's cheerfully chaotic posters for a Swiss youth club
- Illustrators including Sam Taylor and Charlotte Mei's tributes to NWA's Straight Outta Compton
- The slides and sleep pods of LA's Silicon Beach startup scene captured by Lauren Greenfield
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The Anonymous Sex Journal is back, and this issue is all about wanking
- The homeless Dirty Kids of America and their "rainbow party" explored in new film
- 12-year-old accidentally punches a hole $1.5 million painting