Sure the branding for Daft Punk’s merchandise leans towards the more sexist types of adverts from the 70s, but boy is it done well. The tongue in cheek posters that look like something out of an old copy of LIFE magazine are promoting the French duo’s latest range of merchandise, which in itself is as cheesy as the ads.
As well as being a big fan of this kind of soft-focus, horny aesthetic, I’m really into the fact that Daft Punk are bringing band merch back into the present day. Anyone who’s spent a good two hours scanning eBay for just the right Judas Priest zip-up will know what I’m talking about. Good for them, especially as no one really makes the big bucks from actually making music anymore and when the visuals of this kind of merchandise actually look like the sound of their latest album (that’s the sound of lovemaking, and bass).
Get yer slip mats, posters and vests over on the Daft Punk site.