Sure the branding for Daft Punk’s merchandise leans towards the more sexist types of adverts from the 70s, but boy is it done well. The tongue in cheek posters that look like something out of an old copy of LIFE magazine are promoting the French duo’s latest range of merchandise, which in itself is as cheesy as the ads.
As well as being a big fan of this kind of soft-focus, horny aesthetic, I’m really into the fact that Daft Punk are bringing band merch back into the present day. Anyone who’s spent a good two hours scanning eBay for just the right Judas Priest zip-up will know what I’m talking about. Good for them, especially as no one really makes the big bucks from actually making music anymore and when the visuals of this kind of merchandise actually look like the sound of their latest album (that’s the sound of lovemaking, and bass).
Get yer slip mats, posters and vests over on the Daft Punk site.
- Graphic designer Cecilia Serafini uses typography with vibrant panache
- London-based Osheyi Adebayo references his childhood in his retro graphic design
- Tristan Pigott paints “real contemporaries” in upcoming solo exhibition, Juicy Bits
- “The great thing about this book is you don’t have to read it”: sculptor Wilfrid Wood on his favourite books
- The return of the hovering art director: Nejc Prah visualises a day in the life of four art directors
- Hippolyte Cupillard’s film follows the dreamlike ascent of a mountain climber
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris