• Poster8home

    Fuminosato Shotengai: Entry into the poster competition

Graphic Design

Graphic Design: How graphic design saved a charming shopping district from extinction

Posted by Madeleine Morley,

Threatened by the obliterative force of modern shopping centres and e-commerce, a small district in Japan made up of “mom and pop” shops decided that a good-old poster competition would be the best way to breathe new life and excitement into their area. With the help of the Dentsu Kansai ad agency, each of the Fuminosato Shotengai shops are now represented by witty and exuberant posters, which have brightened up the streets and got customers flocking.

Some of the designs are absolutely fantastic, and really capture a sense of a close-knit community with its own vibrant and unique character. An ad for an electricity shop shows a baffled elderly woman staring at a screen and reads “Please show me how to delete my browser history!” Another ad, for a traditional Japanese men’s underwear shop, pokes fun at the ludicrous reality of the underwear that it sells. Have a read of the translated captions beneath each picture, they’re hilarious and are bound to make you smile. The posters really do prove that great graphic design can be a real force for good.

  • Poster1

    Fuminosato Shotengai: “Poster? Hurry it up I’ll be dead soon” and “I finally realised – this job is tough,” reads the posters for a pickle shop.

  • Poster2

    Fuminosato Shotengai: “We don’t have medicine for idiocy,” reads an ad for a drug store.

  • Poster3

    Fuminosato Shotengai: A series of ads for a traditional Japanese men’s underwear shop that pokes fun at itself.

  • Poster4

    Fuminosato Shotengai: “Good night and safe travels,” reads a series of ads for a sleepwear shop.

  • Poster5

    Fuminosato Shotengai: “Some love songs don’t have lyrics” and “What kind of couple would we be if we just turned off the TV?” reads a series of abstract ads for a jazz club.

  • Poster6

    Fuminosato Shotengai: For a whole month we locked it up in solitary confinement,” reads a series of ads for a pickle shop.

  • Fumino-sato-poster-design-24

    Fuminosato Shotengai: “Please show me how to delete my browser history,” reads an ad for an electronics shop.

Oo-xtcya

Posted by Madeleine Morley

Madeleine joined It’s Nice That as a freelance editorial assistant in May 2014 having graduated from Cambridge University where she edited the student newspaper. In the autumn of 2014 she will begin her Masters course at The Courtauld Institute of Art where she will specialise in architecture.

Most Recent: Graphic Design View Archive

  1. List-motherdesign_sundancefilmfestival_2

    “It’s been funny seeing ‘Robert Redford to sign off’ on our work plans in recent months," Mark Aver, Mother Design New York design director tells us, revealing the new identity for the 2015 edition of the Sundance Film Festival. The independent film festival, which started in 1978 in Utah, is chaired by Redford, who from the sounds of it, takes quite a hands-on approach.

  2. _llisr-meteor

    French design duo My Name is Wendy caught our eye earlier this year with the innovative D/I/M/E/N/S/I/O/N typographic poster series. The studio recently launched a new site showcasing some great new projects that suggest the pair’s Bauhaus-esque graphic approach is going from strength to strength. Two projects particularly intrigued us – the first being a poster series which acts as a part of a wider project in which the studio creates the fictional land of Meteor.

  3. List-tumblr_ncojdd7pid1tap5jeo1_1280

    Taiwan-born graphic designer Wang Zhi-Hong claims the place that most stimulates his imagination most is one with “no one but me”. In a somewhat reluctant-sounding chat with French magazine Post IM, he paints a careful picture of himself as a man of solitude and precision. Whether or not this makes for a happy life, it certainly makes for some superb graphic design work. From his impressive portfolio we were most drawn to his book design, which takes this idea of a simple, uncluttered existence and turns it into beautiful pared back, precise creations. We were particularly seduced by the monochrome Yohji Yamamoto book designs, with the glorious curved forms of Japanese kanji characters given space to breathe against this restrained aesthetic.

  4. List-dhub_brochures_inside

    Pitching for a design museum identity that will act as the platform for some of the most celebrated designers the world over can’t be an easy task. How to merge tradition and modernity? To create something beautiful, that doesn’t detract from the work itself? So when Mallorcan agency Atlas put forward their proposals for the new Barcelona Design Museum’s identity, it’s perhaps little surprise they worried their ideas were “too modern and risky.”

  5. List00_mitml_posters

    Pentagram partner Michael Bierut and designer Aron Fay have designed a new identity for the Massachusetts Institute of Technology (MIT) Media Lab, creating this striking, labyrinth-like look that brilliantly communicates the faculty’s “anti-disciplinary” approach.

  6. List-2

    When it comes to psychedelic album artwork, it sometimes feels like the very best might already be behind us – Wes Wilson, Mouse & Kelly and Rick Griffin already having worked through the golden era. There’s something reassuring about the knowledge that graphic designers are still looking for ways to incorporate psychedelic elements into their designs though, and French graphic artist Lucas Donaud is foremost amongst them.

  7. Stationary

    Hotel branding can so often be a dowdy affair, as if the design nods to the temporary nature of the building’s inhabitants – something to move on from, rather than to dwell on. So it’s wonderful to see a brave, opulent new identity for the Connaught in London’s Mayfair, designed by The Partners around a stunning new artwork by Kristjana S Williams which now hangs in the hotel.

  8. List

    I was surprised to learn that Amsterdam’s HOAX studio don’t seem to have been on the site before, and faced with their wide-ranging portfolio it was a challenge to focus in on a narrative that made sense. Founders Bram Buijs, Sven Gerhardt and Steven van der Kaaij joined forces based on their “shared love for typography, material and experimentation” and this passion for fresh creative thinking runs throughout their work.

  9. List

    Creating a cohesive identity for a design conference might not seem like such a tall order, but the reality of producing flyers, bags, programmes and that all-important logo mark for an international event isn’t as simple as you might think. For starters there’s an abundance of conferences out there, each with it’s own unique look and feel, so creating visuals that present a point of difference will always pose a challenge; secondly how on earth do you make a talks timetable look exciting?

  10. List

    Boasting PVC-clad bottoms, surreal jazz photography and beautifully-rendered risograph prints of basketball hoops, Shabazz Projects’ homepage certainly offers a well-curated and striking experience. The LA-based publishing platform was founded by Hassan Rahim and Brian Okarski, releasing art, photography and design-focused books and objects, all with a run of 200 or fewer editions. Stand-out pieces include the Various Basketball Hoops risographs, which put a whimsical spin on these often weary-looking monoliths; and Eric Wrenn and Antje Peters’ Jazz photographs, which place instruments against a dramatic plume of smoke. Hassan and Brian say their aim is to “provoke and surprise,” and from the images on their site alone, they’re certainly not letting themselves down.

  11. Hellotalja_kit-list-image

    Many a blue-sky-thinker and envelope-pusher has been extolling the virtues of meditation and mindfulness to pseudo-spiritually swell their business jargon lately. So it’s refreshing when a beautifully branded, creatively-minded product emerges that promises to offer that lucrative “pause from modern life.”

  12. List

    If all the magazines and small publications that used the internet as their subject matter were dumped on your head it’d be curtains for you – there’s bloody loads of them. Some, like Offscreen, deal with the people that make digital culture happen and try to bring these unsung heroes out from behind their screens into the RGB limelight, others, like French publication Nichons – Nous Dans l’Internet (Tits – We In The Internet) are more conceptually-minded, analysing and assessing the social and cultural phenomena brought about by the ubiquity of technology.

  13. Main

    Setting up a design studio and changing your name to a cool pseudonym is a good two-fingers-up to life on the quiet side. Parisian designer Julien Ducourthial decided to make this leap, and now overseas The Jazzist, offering bold, fluoro design work “serving in fields of graphic design, illustration and art direction in digital & printed media.” When Julien emailed us he told us he was inspired by 8-bit imagery and cartoons, which gave us an immediate inkling that we were going to like his work. Anyone looking to commission a great French designer any time soon? Julien is your man.