When I think of Hort, images of clever doodles hurriedly taped to studio walls, or well-practiced smiley faces drawn on cups spring to mind. The work that Hort creates and associates itself with is cheerful, cheeky and colourful – assets you would not always associate with large, in-depth architecture volumes. Hort being what they are decided to buck the trend and just go for it, designing Rainer Schmidt’s Landschaftsarchitekten + Stadtplaner, a whopping six-book series contained puzzle-like in a box, flashing small blocks of colour when rearranged, and covered in large, code-like typography.
Hort decided to channel the themes of architecture into this coffee-table monster and inject the core principles into the layout itself: “Both the product and graphic design reference the conceptual elements of landscape architecture. They form an autonomous layer of the design creating a neutral platform for the different contents.” Eike told us. “The individual books are each variants of the B series format and have a consistent 192 page range. Typography and composition are scaled proportionally to the format of each book.”
Yes, it’s mostly grey, yes it’s about architecture, but this has Hort written all over it. After all, anyone who makes an article entitled Campeon Infineon Ecological Urbanism look genuinely appealing must be the work of genii.
- Give thanks, and join us in the weekly feast that is the Best of the Web
- Discos and design explored in gorgeous new Bedford Press book Nightswimming
- Unusual nudes and strange, glittering fashion photography from Arnaud Lajeunie
- Seoul-based studio Chung Choon applies an elegance and simplicity to its posters
- See the work of some of Nick Knight's most impressive new protégés
- Designer Chloe Pannatier looks at fakes and risk in art and money
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Should illustrators be treated like designers?
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain