• Hero

    Jaime Zuverza: Posters 2013

Graphic Design

Graphic Design: Jaime Zuverza makes the coolest posters. Ever.

Posted by Liv Siddall,

I like a man who can stick two fingers up to the InDesign grid and whip up a photo of the Pope in sunglasses faster than you can say “spliff.” Jaime Zuverza is that man, and in between playing bass guitar for Bill Callahan, he spends his time creating some of the best posters I’ve ever laid my eyes upon. Drawing inspiration from the gross, the rebellious, the toothy and the gnarled, his no-holes-barred approach to making posters is so up my street it’s basically my house. Jaime very kindly agreed to answer some questions about his work. Onwards! Let him inspire the shit out you…

Your posters have essence of old punk zines in them, is there a certain bygone era or genre that inspires you?

Yeah there’s alot of bygone eras that inspire me, but mainly those that have a humorous perspective on death like the surrealist movement, and these things from the late 70’s and 80’s: Terry Gilliam, Jim Henson, skateboard art, Garbage Pail Kids… Lately I have been inspired by the strange things the body and mind create. I think those things must be welcomed in a friendly manner. The body produces blood, tears, boogers, vomit, caca, gas, wax, urine, spit, odours, etc. The mind produces dreams, hallucinations, delusions, paranoid associations, psychic vibes, phobias, visions. All of these things are usually kept hidden but they play a big part in people’s daily lives. I like to make work that combines these things with a good time and a willing participant. All of the characters in my posters are happy to be there even when they’re the victim of a terrific act of violence. A good live show should produce a certain kind of hedonistic optimism in a person and I seek to portray that.

  • 1

    Jaime Zuverza: Untitled

How much does the sound of the music you’re making a poster for effect the final design?

The sound of the band usually doesn’t affect the design. I think the show-goers catch my drift.

In your opinion, what’s the key to a well designed poster?

1. Hidden butt cheeks.
2. A fly surfing a turd while it spirals down on a toilet flush wave.
3. Dumbo farting on Elvis’s decapitated head (on which a game of Tic Tac Toe has been played) as it goes over the edge of Niagara Falls.

What kind of music are you into?

As I’ve gotten older I’ve found that the sounds and moods that I’m into can be found in most genres. But there’s a certain kind of musicianship from the 70’s that really appeals to me.

  • 10

    Jaime Zuverza: Ringo Deathstarr

Do you go to a lot of gigs?

Alot of my friends play in bands and I play in a couple of bands too. I probably see one show a week unless I’m on tour, then I see a show every night for weeks.

You said you played in Bill Callahan’s band, how do you juggle your time to make room for both passions?

I only make money from music and design so its heaven on earth for me. Clocking in every day at the office is difficult. I did that for 10 years as a graphic designer for a tech company. Sometimes my posters feels like a reaction against that world. My posters promote other artists which makes me feel good. I don’t want to work for Coca Cola or Geico or Urban Outfitters and it would make me happy if there were less billboards and commercials. The internet is a much better place with adblocker, if you don’t have it you should get it! Touring other countries is great mainly because I can’t understand any of the advertisements. In the future there will be smart glasses that will recognize logos and block them out of our vision or replace them with pictures of kitty cats. I can’t wait for that day.

  • 3

    Jaime Zuverza: Rory Erickson

How did it feel to design Bill Callahan’s book jacket? Was there a different mental process to designing, say, a record sleeve or poster?

Well making a poster is generally a more enjoyable endeavour than making a record sleeve. Mainly because no one else but me is involved in the process and the ephemerality of the poster allows me to design with a carefree spirit. I hardly ever have a preconceived idea before I start a poster. They are mostly products of chance and experimentation. It was fun making the cover for Letters to Emma Bowlcut though. Bill presented a handful of surreal ideas from the book that seemed right up my alley. We went back and forth until da word became incarnate.

Is there a certain artist or band you’d like to create artwork for?

My friends and you.

  • 4

    Jaime Zuverza: Natural Child

  • 5

    Jaime Zuverza: The Dirty Streets

  • 6

    Jaime Zuverza: Las Ardillas

  • 7

    Jaime Zuverza: Destruction Unit

  • 8

    Jaime Zuverza: Untitled

Ls-300

Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print, events and latterly Features Editor before leaving in May 2015.

Most Recent: Graphic Design View Archive

  1. Gurafiku-itsnicet

    Clicking on to Japanese graphic design website Gurafiku is something like stepping feet first into a black hole of graphic design porn. Started by Chicago-based designer and researcher Ryan Hageman in 2009 as a way to learn more about the history of graphic design in Japan, it has since grown into a archive which spans over 200 years of work, from the 1800s all the way up to the present day.

  2. Foreign_policy_brandguidesingapore_itsnicethat_list

    Foreign Policy Design Group, who we featured on the site last year, has nailed the art of collating diverse and sometimes complex ideas into a beautiful, cohesive publication. The first book in its new series, Brand Guide: Singapore Edition is like a beautifully arranged scrapbook of your dreams, rounding up “iconic homegrown brands that attest to the current golden age of design in Singapore,” the studio explains on their Behance page.

  3. Leslie-david-itsnicethat-list

    Leslie David might be one of the busiest women working in her industry. We last checked in with her six months ago, to swoon over the identity and packaging her studio had created for Glossier, and a typeface which looked to be blowing in the breeze, among other things, but this week she’s back with no fewer than three new projects. Three! She never stops.

  4. Studio_storz_itsnicethat_list

    Berlin-based Studio Storz has a portfolio chock-full of visual identities, editorial design and book design that’s varied in style. What differentiates Studio Storz from other design practices is its collaborative approach to design. As part of Spector Bureau, a collection of designers, artists and publishers, it actively works with other professionals in the field. It sees the role of designers as ever expanding and one that can manifest itself as researcher, engineer, craftsman and communicator; and the studio’s relationship with the Heidelberger Kunstverein has been ongoing since 2012.

  5. List-ashley-stephenson-new-york-times-its-nice-tha

    Designer Ashley Stephenson seems to be a shy chap, perhaps explaining why he prefers to go by his creative pseudonym G/tr, and why it took a friend of his to get in touch singing his praises. We’re not sure why, as Ashley’s certainly talented: this project was created while interning at the New York Times, and looks to show the publication’s prestigious heritage while also celebrating its move into the digital era. For each of the images, Ashley has imagined what the stars of yesteryear might get up to if they were as preoccupied as we are today with the likes of Snapchat, Vine, Instagram, Periscope, Twitter, Facebook, What’s App, Club Penguin, Habbo Hotel…you get the picture.

  6. Alexandre-pietra-for-noise-festival-its-nice-that-list

    A good identity isn’t necessarily one with a mega logo – though it doesn’t hurt – but one that looks great and is instantly recognisable across any touchpoint, be it a coffee cup or huge stretch of hoardings. When we saw this festival identity looking bloody brilliant on a balloon, we knew it passed the test. This simple blue and white look for French festival For Noise was created by Swiss designer Alexandre Pietra, and aims to convey the festival’s new, less rock-orientated approach. “The concept of this 2015 edition is to let the music speak for itself,” says Alexandre.

  7. Byop_int_list

    Earlier this month, the Serpentine Pavilion opened to the public. The beguiling, multicoloured woven structure designed by Spanish architects SegnasCalgo sits in Hyde Park like a more grown-up version of a fort you might have built when you were a child. Over the last decade and a half the annual architecture commission has become a much-anticipated beacon of design, and to celebrate 15 years of the Summer Pavilion, the Serpentine Galleries have teamed up with Kidesign, Marina Willer and the team at Pentagram to launch a digital platform and national campaign to foster the aspiring young architects of tomorrow.

  8. Song-haein-itsnicethat-list

    I’m just going to come right out and admit that there’s an inherent injustice in trying to explain how beautiful a printed book is through digital images. This is especially true in the case of Haein Song, whose painstakingly bound publications go one step beyond plain old riso-printing and saddle-stitching.

  9. Lust_typedynamic_itsnicethat_list

    LUST not only has a great name, but is a studio covering a huge range of disciplines in an extraordinary way. Based in The Hague, Netherlands, it’s this project the studio did last year at the Stedelijk Museum in Amsterdam that demonstrates the studio’s unique and varied approach. An interactive installation for the exhibition Type/Dynamics, the show aimed to comment on the work of experimental graphic designer Jurriaan Schrofer.

  10. List-its-nice-that-mtv_premium_collage_300dpi_iam

    MTV is launching a new “louder, shorter and hyper-visal” look and feel, incorporating user-generated content for the first time. The positioning has been reworded to “I am my MTV” from its former slogan “I want my MTV,” aiming to celebrate its audience and “bring new video art to audiences worldwide,” according to the brand. MTV says that the new design work was created in house, and it seems very much in the vein of the bright, brash and rather brilliant work of its senior vice president of visual storytelling and deputy editorial director (snappy!) Richard Turley.

  11. Penguin_design_awards_2015_list

    Today Penguin has announced the winning covers for its 2015 Penguin Random House Design Awards. The awards are an opportunity for art and design students to get involved with design for publishing. Entrants are given a detailed brief from the publishing house and are invited to submit designs in one of three categories. This year Scott Kooken’s Freakonomics takes the Adult Non-Fiction category, Kate Gamet wins Adult Fiction with Oranges Are Not the Only Fruit, and Lucie Williams’ Carrie’s War wins the Children’s category.

  12. List-eric-hu-talk-magazine-its-nice-that-

    We’re longtime, long-distance admirers of the work of Eric Hu, so the news that he’s recently launched a new magazine, Talk, is pretty damn exciting. And from what we’ve seen of the spreads, young Eric’s not disappointed us. The mag is the product of a collaboration with art director and writer Harry Gassel, former art director at The Fader, and is described as “a style-driven magazine on design focused on emerging culture.” And style-driven it damn well is: we’re digging the cover typeface, which seems to be formed of gloomy balloons, while the spreads show some innovative approaches to layout and image size. The first issue features the likes of David Brandon Geeting, Maxime Harvey, Simon Whybray and Raf Rennie, and we’re keen to see how Talk’s dialogue continues in future issues.

  13. Bond_web_moominfont_a_small_optimized-1

    Tove Jansson was a one-woman phenomenon. Last year Finland celebrated the centenary of the much-loved Moomin creator and children’s uberauthor and illustrator, and you might remember we spoke to C-G Hagström for the Autumn issue of Printed Pages about photographing her throughout her life.