• Hero

    Jaime Zuverza: Posters 2013

Graphic Design

Graphic Design: Jaime Zuverza makes the coolest posters. Ever.

Posted by Liv Siddall,

I like a man who can stick two fingers up to the InDesign grid and whip up a photo of the Pope in sunglasses faster than you can say “spliff.” Jaime Zuverza is that man, and in between playing bass guitar for Bill Callahan, he spends his time creating some of the best posters I’ve ever laid my eyes upon. Drawing inspiration from the gross, the rebellious, the toothy and the gnarled, his no-holes-barred approach to making posters is so up my street it’s basically my house. Jaime very kindly agreed to answer some questions about his work. Onwards! Let him inspire the shit out you…

Your posters have essence of old punk zines in them, is there a certain bygone era or genre that inspires you?

Yeah there’s alot of bygone eras that inspire me, but mainly those that have a humorous perspective on death like the surrealist movement, and these things from the late 70’s and 80’s: Terry Gilliam, Jim Henson, skateboard art, Garbage Pail Kids… Lately I have been inspired by the strange things the body and mind create. I think those things must be welcomed in a friendly manner. The body produces blood, tears, boogers, vomit, caca, gas, wax, urine, spit, odours, etc. The mind produces dreams, hallucinations, delusions, paranoid associations, psychic vibes, phobias, visions. All of these things are usually kept hidden but they play a big part in people’s daily lives. I like to make work that combines these things with a good time and a willing participant. All of the characters in my posters are happy to be there even when they’re the victim of a terrific act of violence. A good live show should produce a certain kind of hedonistic optimism in a person and I seek to portray that.

  • 1

    Jaime Zuverza: Untitled

How much does the sound of the music you’re making a poster for effect the final design?

The sound of the band usually doesn’t affect the design. I think the show-goers catch my drift.

In your opinion, what’s the key to a well designed poster?

1. Hidden butt cheeks.
2. A fly surfing a turd while it spirals down on a toilet flush wave.
3. Dumbo farting on Elvis’s decapitated head (on which a game of Tic Tac Toe has been played) as it goes over the edge of Niagara Falls.

What kind of music are you into?

As I’ve gotten older I’ve found that the sounds and moods that I’m into can be found in most genres. But there’s a certain kind of musicianship from the 70’s that really appeals to me.

  • 10

    Jaime Zuverza: Ringo Deathstarr

Do you go to a lot of gigs?

Alot of my friends play in bands and I play in a couple of bands too. I probably see one show a week unless I’m on tour, then I see a show every night for weeks.

You said you played in Bill Callahan’s band, how do you juggle your time to make room for both passions?

I only make money from music and design so its heaven on earth for me. Clocking in every day at the office is difficult. I did that for 10 years as a graphic designer for a tech company. Sometimes my posters feels like a reaction against that world. My posters promote other artists which makes me feel good. I don’t want to work for Coca Cola or Geico or Urban Outfitters and it would make me happy if there were less billboards and commercials. The internet is a much better place with adblocker, if you don’t have it you should get it! Touring other countries is great mainly because I can’t understand any of the advertisements. In the future there will be smart glasses that will recognize logos and block them out of our vision or replace them with pictures of kitty cats. I can’t wait for that day.

  • 3

    Jaime Zuverza: Rory Erickson

How did it feel to design Bill Callahan’s book jacket? Was there a different mental process to designing, say, a record sleeve or poster?

Well making a poster is generally a more enjoyable endeavour than making a record sleeve. Mainly because no one else but me is involved in the process and the ephemerality of the poster allows me to design with a carefree spirit. I hardly ever have a preconceived idea before I start a poster. They are mostly products of chance and experimentation. It was fun making the cover for Letters to Emma Bowlcut though. Bill presented a handful of surreal ideas from the book that seemed right up my alley. We went back and forth until da word became incarnate.

Is there a certain artist or band you’d like to create artwork for?

My friends and you.

  • 4

    Jaime Zuverza: Natural Child

  • 5

    Jaime Zuverza: The Dirty Streets

  • 6

    Jaime Zuverza: Las Ardillas

  • 7

    Jaime Zuverza: Destruction Unit

  • 8

    Jaime Zuverza: Untitled

Ls-300

Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She is also a regular guest and sometime host on our Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. List-motherdesign_sundancefilmfestival_2

    “It’s been funny seeing ‘Robert Redford to sign off’ on our work plans in recent months," Mark Aver, Mother Design New York design director tells us, revealing the new identity for the 2015 edition of the Sundance Film Festival. The independent film festival, which started in 1978 in Utah, is chaired by Redford, who from the sounds of it, takes quite a hands-on approach.

  2. _llisr-meteor

    French design duo My Name is Wendy caught our eye earlier this year with the innovative D/I/M/E/N/S/I/O/N typographic poster series. The studio recently launched a new site showcasing some great new projects that suggest the pair’s Bauhaus-esque graphic approach is going from strength to strength. Two projects particularly intrigued us – the first being a poster series which acts as a part of a wider project in which the studio creates the fictional land of Meteor.

  3. List-tumblr_ncojdd7pid1tap5jeo1_1280

    Taiwan-born graphic designer Wang Zhi-Hong claims the place that most stimulates his imagination most is one with “no one but me”. In a somewhat reluctant-sounding chat with French magazine Post IM, he paints a careful picture of himself as a man of solitude and precision. Whether or not this makes for a happy life, it certainly makes for some superb graphic design work. From his impressive portfolio we were most drawn to his book design, which takes this idea of a simple, uncluttered existence and turns it into beautiful pared back, precise creations. We were particularly seduced by the monochrome Yohji Yamamoto book designs, with the glorious curved forms of Japanese kanji characters given space to breathe against this restrained aesthetic.

  4. List-dhub_brochures_inside

    Pitching for a design museum identity that will act as the platform for some of the most celebrated designers the world over can’t be an easy task. How to merge tradition and modernity? To create something beautiful, that doesn’t detract from the work itself? So when Mallorcan agency Atlas put forward their proposals for the new Barcelona Design Museum’s identity, it’s perhaps little surprise they worried their ideas were “too modern and risky.”

  5. List00_mitml_posters

    Pentagram partner Michael Bierut and designer Aron Fay have designed a new identity for the Massachusetts Institute of Technology (MIT) Media Lab, creating this striking, labyrinth-like look that brilliantly communicates the faculty’s “anti-disciplinary” approach.

  6. List-2

    When it comes to psychedelic album artwork, it sometimes feels like the very best might already be behind us – Wes Wilson, Mouse & Kelly and Rick Griffin already having worked through the golden era. There’s something reassuring about the knowledge that graphic designers are still looking for ways to incorporate psychedelic elements into their designs though, and French graphic artist Lucas Donaud is foremost amongst them.

  7. Stationary

    Hotel branding can so often be a dowdy affair, as if the design nods to the temporary nature of the building’s inhabitants – something to move on from, rather than to dwell on. So it’s wonderful to see a brave, opulent new identity for the Connaught in London’s Mayfair, designed by The Partners around a stunning new artwork by Kristjana S Williams which now hangs in the hotel.

  8. List

    I was surprised to learn that Amsterdam’s HOAX studio don’t seem to have been on the site before, and faced with their wide-ranging portfolio it was a challenge to focus in on a narrative that made sense. Founders Bram Buijs, Sven Gerhardt and Steven van der Kaaij joined forces based on their “shared love for typography, material and experimentation” and this passion for fresh creative thinking runs throughout their work.

  9. List

    Creating a cohesive identity for a design conference might not seem like such a tall order, but the reality of producing flyers, bags, programmes and that all-important logo mark for an international event isn’t as simple as you might think. For starters there’s an abundance of conferences out there, each with it’s own unique look and feel, so creating visuals that present a point of difference will always pose a challenge; secondly how on earth do you make a talks timetable look exciting?

  10. List

    Boasting PVC-clad bottoms, surreal jazz photography and beautifully-rendered risograph prints of basketball hoops, Shabazz Projects’ homepage certainly offers a well-curated and striking experience. The LA-based publishing platform was founded by Hassan Rahim and Brian Okarski, releasing art, photography and design-focused books and objects, all with a run of 200 or fewer editions. Stand-out pieces include the Various Basketball Hoops risographs, which put a whimsical spin on these often weary-looking monoliths; and Eric Wrenn and Antje Peters’ Jazz photographs, which place instruments against a dramatic plume of smoke. Hassan and Brian say their aim is to “provoke and surprise,” and from the images on their site alone, they’re certainly not letting themselves down.

  11. Hellotalja_kit-list-image

    Many a blue-sky-thinker and envelope-pusher has been extolling the virtues of meditation and mindfulness to pseudo-spiritually swell their business jargon lately. So it’s refreshing when a beautifully branded, creatively-minded product emerges that promises to offer that lucrative “pause from modern life.”

  12. List

    If all the magazines and small publications that used the internet as their subject matter were dumped on your head it’d be curtains for you – there’s bloody loads of them. Some, like Offscreen, deal with the people that make digital culture happen and try to bring these unsung heroes out from behind their screens into the RGB limelight, others, like French publication Nichons – Nous Dans l’Internet (Tits – We In The Internet) are more conceptually-minded, analysing and assessing the social and cultural phenomena brought about by the ubiquity of technology.

  13. Main

    Setting up a design studio and changing your name to a cool pseudonym is a good two-fingers-up to life on the quiet side. Parisian designer Julien Ducourthial decided to make this leap, and now overseas The Jazzist, offering bold, fluoro design work “serving in fields of graphic design, illustration and art direction in digital & printed media.” When Julien emailed us he told us he was inspired by 8-bit imagery and cartoons, which gave us an immediate inkling that we were going to like his work. Anyone looking to commission a great French designer any time soon? Julien is your man.