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    Mother: Pig Mountain identity

Graphic Design: Mother Design branded food-fest Pig Mountain like a punk festival

Posted by Liv Siddall,

“14 chefs. 14 pigs. All guts. No glory. You know you want to.” ME! ME! ME! Where do I sign? Sorry vegetarians, but Pig Mountain is an event where they cook ethically-farmed pigs in 14 different ways – underground, wrapped in leaves, coated with joy, you name it! This has to be one of the only food events, however, that is equally concerned with both carnivores and herbivores and is simply there to celebrate the happiness that well cooked food can bring. It’s near New York, it’s annual, and you have got to go if you can. The best part is the identity has been designed by Mother and it’s got a punk-rock, zine theme. Best branding we’ve seen in ages, for one of the most original and die-hard events this year. GET ME TO THIS FESTIVAL.

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    Mother: Pig Mountain identity

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.