There’s some simple things in life that make us inordinately happy. Finding some delicious cheese you forgot you had in the fridge say, or seeing someone walk into a lamppost while trying to text. Up there with fromage-finding and street-level slapstick is hearing that a well-respected graphic design agency has a new website, and today has been well and truly made by Graphic Thought Facility’s beautiful new portal.
The London-based agency have not entirely abandoned their pared-back aesthetic and it’s still a clean, crisp affair, but by embracing big, bold, beautiful images the unconstrained joy of their work is given even more room to breathe.
We’re particularly enamoured by the adverts for this year’s Frieze Art Fair, with colourful smoke plumes dancing across an azur sky. It’s fabulous to look at, albeit potentially misleading for anyone not acquainted with a London autumn. With Frieze’s first ever New York show now over, this identity should ensure that all eyes now turn to the original offering in October, and there’s also some gorgeous work for other long-term clients Kvadrat and Gagosian Gallery to enjoy.
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