A motley crew of models in lace shirts, sequin jackets and brocade suits star in the recently revealed AW16 Gucci campaign. Featuring a skateboard, a stuffed peacock and Gucci’s trademark excess, the new campaign, shot in Berlin by Glen Luchford, is an ode to an epic night out. The campaign boasts a palette worthy of Wes Anderson, with Jane How’s styling impeccably brought together with set design by Gideon Ponte. Set in a pink-tiled bathroom, in a Berlin U-Bahn station and on a rooftop at dawn, never has taking the night too far been so lavishly accessorised.
Along with models Peyton Knight, Jacob Hugo Goldhoorn and Polina Oganicheva, Berlin itself is a central character in the SS16 campaign, which plays to the city’s down-at-heel, post-industrial landscape.
Since Alessandro Michele was appointed as creative director of Gucci last year, the Italian house has undergone a total overhaul and become a go-to for eclectic, ritzy style. Less than a year since taking over from Frida Giannini – the subject of the James Franco-directed documentary The Director – he was nominated for the International Fashion Designer of the Year award at the British Fashion Awards last November.
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design