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An open spiral-bound booklet. The left page features bold black and white geometric stripes with the text “At the Turn of the River”. The right page contains a block of exhibition text titled “Exhibition Text” that explains the concept of “motion dazzle”.

GUNMAD lands in London for inaugural Unit Editions show

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Date
5 February 2015

Reykjavík/London-based design duo GUNMAD (Guðmundur Úlfarsson and Mads Freund Brunse) has been pretty damn productive the past couple of years working on commercial projects, generating typefaces and working towards a new exhibition in collaboration with Unit Editions.

It’s just updated Or Type, its progressive type foundry, where you can lay your hands on five beautifully considered fonts for pretty reasonable sums. The New York Times, The Wire and The 2015 Sundance Film Festival have already made use of its typographic talents, which ought to give an indication of their quality.

The images below demonstrate what GUNMAD’s letterforms look like in use – put to work for an exhibition catalogue on the wonders of motion dazzle – but if you’d like to see the specimens up close they’ll be landing in London to appear at Unit Editions’ inaugural at the Unit Gallery. Nice work boys!

Or Type: Now & Then Or Again runs at Unit Gallery from 13 February to 13 March.

A spiral-bound book rests on a grey scanner. The white cover features bold, black typography that reads “Motion Dazzle” and “2013”.
Above

GUNMAD: Motion Dazzle

Two hands hold open a spiral-bound book. The left page shows a black and white photograph of a mural, while the right page contains “Exhibition Text” about the work.
Above

GUNMAD: Motion Dazzle

An open spiral-bound book shows a black and white abstract print on the left page and a block of text on the right. The print features bold, organic shapes and a central rectangular frame, with the title “At the Turn of the River” printed above.
Above

GUNMAD: Motion Dazzle

An open book showing two pages of a printed interview. The left page is titled “The hopes and fears of...” and the right page is titled “Interview”.
Above

GUNMAD: Motion Dazzle

An open spiral-bound book. The left page features a bold black and white geometric pattern with the text “The Indefinable Space by Mette Woller”. The right page contains a dense column of text under the heading “Curator’s Note”.
Above

GUNMAD: Motion Dazzle

An open spiral-bound book shows a black and white graphic cover and a bibliography page. The cover features bold white text reading “Bibliography” and “Authors A–Z” over a distorted, high-contrast pattern.
Above

GUNMAD: Motion Dazzle

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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