Guy Ritchie fixates on a nearly-nude David Beckham in neat new H&M advert

The new Guy Ritchie-directed short film (come on guys, it’s an advert!) for H&M has just been released and it’s a nice little piece of viral fodder. The premise sees David Beckham chasing down his family car after being locked out of his house, and as he runs the rest of his clothes come off in a variety of ways. The gratuitous shots of Becks’ body are knowingly down and there’s some neat touches along the way, plus an ending I didn’t really see coming. All in all not a massively original idea, but beautifully shot (the swimming pool scene filmed from inside the house is gorgeous) and a good example of a big mainstream brand playing the populist card neatly.