The-weightlifter

Hackney Brewery: Go for Golden Beermats

Work / Graphic Design

Hackney Brewery allow drinkers in on the Olympic fun with lovely beermat games

The problem writhe watching the Olympics is that in comparison it can make you feel, well, a bit fat and lazy. It’s all very well holding forth on the competitors from the comfort of a bar stool but there’s always a nagging voice in your ear asking: “Yeah? What have you ever done.”

Well worry no more as the Hackney Brewery has come up with an excellent solution – beer mat Olympics. You can get that Olympic glow by flipping the diver, balancing the gymnast or building up the weightlifter and there’s no Speedo-wearing/Lottery funding required. Designers Laurie Howell and Toby Treyer- Evans have litho printed Bruce Emmett’s lovely illustrations onto a heavy German beermat stock and created a pub-time pastime as addictive as it is lovely-looking. Thanks gang!

Diver-catch

Hackney Brewery: Go for Golden Beermats

The-gymnast

Hackney Brewery: Go for Golden Beermats

Weightlifter_close

Hackney Brewery: Go for Golden Beermats

Diver_close

Hackney Brewery: Go for Golden Beermats

Gymnast_close

Hackney Brewery: Go for Golden Beermats

Go-for-golden

Hackney Brewery: Go for Golden Beermats