• The-weightlifter

    Hackney Brewery: Go for Golden Beermats

Hackney Brewery allow drinkers in on the Olympic fun with lovely beermat games

Posted by Rob Alderson,

The problem writhe watching the Olympics is that in comparison it can make you feel, well, a bit fat and lazy. It’s all very well holding forth on the competitors from the comfort of a bar stool but there’s always a nagging voice in your ear asking: “Yeah? What have you ever done.”

Well worry no more as the Hackney Brewery has come up with an excellent solution – beer mat Olympics. You can get that Olympic glow by flipping the diver, balancing the gymnast or building up the weightlifter and there’s no Speedo-wearing/Lottery funding required. Designers Laurie Howell and Toby Treyer- Evans have litho printed Bruce Emmett’s lovely illustrations onto a heavy German beermat stock and created a pub-time pastime as addictive as it is lovely-looking. Thanks gang!

  • Diver-catch

    Hackney Brewery: Go for Golden Beermats

  • The-gymnast

    Hackney Brewery: Go for Golden Beermats

  • Weightlifter_close

    Hackney Brewery: Go for Golden Beermats

  • Diver_close

    Hackney Brewery: Go for Golden Beermats

  • Gymnast_close

    Hackney Brewery: Go for Golden Beermats

  • Go-for-golden

    Hackney Brewery: Go for Golden Beermats

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.