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Two book covers for “Hardcore Architecture”. The first features a black and white photo of a person eating an ice cream, with green text. The second shows a person playing an electric guitar, with red text and a logo for “Arctic Laughter”.

Hardcore Architecture, deciphering the DIY punk scene to promote a communicative message

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Date
21 September 2016

Marc Fischer’s blog and publication Hardcore Architecture deciphers each issue of international DIY punk zine Maximum Rocknroll from 1980-90, using “contact addresses posted in the record and tape review sections” to rediscover the locations digitally using Google Street View.

Hardcore Architecture was born out of Marc being an avid and active individual in independent publishing, and started with him perusing the web whilst buying his first house in Chicago. Enthused by the “amusing tension” of finding a band with a violent name settling in deep suburbia, Marc has found “a way of visualising this history that was different from the usual band photos and album cover art.”

By “exploring a city online” Hardcore Architecture celebrates the communicative ethics of Maximum Rocknroll. It is a project that mirrors the labor of love of the publication it is inspired by – created almost entirely by volunteers, it has been published on a consistent monthly basis for over three decades. Marc’s success with the publication is due to this connective community, he explains that “from the response I’ve seen, when someone lives in a small town, it can be incredibly exciting and meaningful to them when I uncover a band from that city. Many cities are well represented like New York, or San Fransisco, but for that kid in Wyoming, each new discovery can be a really big deal.”

Hardcore Architecture is a one man operation from Marc, his blog now has 550 bands and houses pinpointed as he edges closer towards identifying all locations mentioned in MRR from 1980-90. However the reach and message of Hardcore Architecture has developed since it’s inception. Marc now using the voice of a DIY community to promote messages he and the people of this scene object to. “I’ve started using Hardcore Architecture as a platform to comment on a certain local situations” Marc explains, “such as police murders and social justice issues involving architecture in Chicago, in a manner that is responsive to place and retain the anger of so much of this music.”

Overall this is a publication that culminates artistic disciplines from architecture, music and photography to join communities in local areas and internationally. We look forward to whatever to step Marc takes forward with this wholesome, selfless project in the future. Previous issues of Hardcore Architecture are available to buy here.

A book cover featuring a black and white photograph of a person eating an ice cream. Bold green text at the top reads “HARDCORE ARCHITECTURE”, with “GRACE AMBROSE” and “MAXIMUMROCKNROLL” written below the image.
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Hardcore Architecture

A book cover featuring a black and white photo of a person with long hair playing an electric guitar. Red text at the top reads “HARDCORE ARCHITECTURE” and the bottom reads “LES EVANS” alongside a stylised, jagged logo.
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Hardcore Architecture

A book cover with the title “Hardcore Architecture” and the author “Justin Blinder” in bold blue text. Between the text is a black and white photo of a person wearing sunglasses and a checked shirt, leaning against a concrete wall with faint graffiti.
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Hardcore Architecture

A book cover featuring two photographs of ordinary residential buildings. Bold green text at the top reads “HARDCORE ARCHITECTURE”, while text at the bottom reads “a project of Marc Fischer and PUBLIC COLLECTORS”.
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Hardcore Architecture

A book cover featuring a grainy black and white portrait of a person wearing a striped shirt. Bold blue text at the top reads “HARDCORE ARCHITECTURE” and the name “BILL DANIEL” appears at the bottom.
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Hardcore Architecture

A black and white street view image shows a row of brick houses in a residential neighbourhood. Below the image, a caption reads “Token Entry” followed by a short paragraph about an EP released in Astoria, New York.
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Hardcore Architecture

A halftone portrait of a person looking upwards, set against a white background. Bold blue text above reads “A COP KILLS A STUDENT (and his neighbor too) THEN SUES THE VICTIM’S FAMILY FOR EMOTIONAL TRAUMA”. Below the image, a paragraph describes a Chicago police officer filing a lawsuit against the estate of a student they killed. A final section reads “P.S. DON’T TASE (or torture) ME, BRO.” and criticises the mayor's plan to increase taser supplies.
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Hardcore Architecture

Right

Hardcore Architecture

A poster featuring a halftone portrait of Bettie Jones under the bold red headline “Killed by Police”. Text describes the 2015 police shooting of Jones in Chicago and calls for donations to be redirected from police funds to victims' families. The bottom of the page reads “Hardcore Architecture” and “January 5, 2016”.
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Hardcore Architecture

A single-storey house with a white garage door and a paved driveway. A dark car is parked to the right, and a small purple-leafed tree stands in the front garden under a cloudy sky.
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Hardcore Architecture: A Solution “The address given for their Love cassette in Seal Beach, CA 90740. MAXIMUM ROCKNROLL, issue no. 69, February, 1989.”

A single-storey brick house with a grey roof and a white garage door. A wide concrete driveway leads to the garage, flanked by a green lawn and a large leafy tree.
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Hardcore Architecture: Infested “The address given for their Infestation Of The Population cassette in St. Louis, MO 63128. MAXIMUM ROCKNROLL, issue no. 77, October, 1989.”

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About the Author

Lucy Bourton

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Lucy (she/her) was part of the It’s Nice That team from 2016–2025, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication, eventually becoming a senior editor on our editorial team, and most recently at Insights, a research-driven department with It’s Nice That.

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