For Pick Me Up’s 2016 iteration, Hato has designed a digital tool for the public to create letterforms that will then be used in the festival identity. Inspired by this year’s Utopia theme at Somerset House, the tool is a literal response to Thomas Moore’s ideal society, one that responds as and for a community.
Each letterform can be pushed, pulled and twisted, made light or dense and has the potential to be applied in publications and signage across the festival, as well as being downloadable and shareable direct from the digital tool. When you land on the page, and as you move each element, the action is accompanied by music and sounds by Nico Jullien. The typeface, which although malleable has a consistency to it that allows it to be applied as a family, was designed by Hato and combines “chic stripes, marshmallow-like curves, slick symmetry and abstract wobbles”.
Users are invited to help design the identity through the site here.
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label