For Pick Me Up’s 2016 iteration, Hato has designed a digital tool for the public to create letterforms that will then be used in the festival identity. Inspired by this year’s Utopia theme at Somerset House, the tool is a literal response to Thomas Moore’s ideal society, one that responds as and for a community.
Each letterform can be pushed, pulled and twisted, made light or dense and has the potential to be applied in publications and signage across the festival, as well as being downloadable and shareable direct from the digital tool. When you land on the page, and as you move each element, the action is accompanied by music and sounds by Nico Jullien. The typeface, which although malleable has a consistency to it that allows it to be applied as a family, was designed by Hato and combines “chic stripes, marshmallow-like curves, slick symmetry and abstract wobbles”.
Users are invited to help design the identity through the site here.
- The idyllic and relatable still lifes of Bradley Kerl
- We spoke to the director behind Young Thug's "Wyclef Jean" video
- Illustrator Marina Pcheliakova’s happy characters follow a range of leisure pursuits
- A closer look at the work of “performer and plastic artist” Caroline Denervaud
- Oriele Steiner’s naive pastel works interpret the world around her
- Alan Resnick animates the adventures of his odd little character Johnny Bubble
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Too Fast To Think: why switching off unlocks creativity
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant