• Star_player

AKQA: Heineken Star Player

Posted by Alex Bec,

Last night we were lucky enough to try out the latest bit of mobile technology wizardry from the excellent AKQA, in the shape of Heineken Star Player. The app is a tool that makes watching football that little bit more interesting – allowing you to pit your wits against your mates in the same room, or your mates on the internet. The game asks you to predict key moments during a live match and the atmosphere and inclusivity of the gameplay the simple concept creates, making use of live, in-game information is really quite something to behold. Well worth an investigate for football lovers and haters everywhere…

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.