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    HORT: Taiyo

Cracking art direction from HORT for new techno collaboration

Posted by Rob Alderson,

Anyone familiar with the work of Eike Konig’s brilliant Berlin-based studio HORT knows they’re up there with the best of them. But even by their own sky-high standards this art direction for the first collaboration between techno musicians Marc Romboy and Ken Ishii is fantastic. Working across a special edition vinyl box set, CD, digital releases, a poster and apparel, HORT worked with photographer Michael Kohls to produce this striking visual language.

HORT said: “Our creative direction nods to music’s physical medium and the techniques involved in its production. Die-cuts make the LP and CD visible, through this method the missing piece becomes a key graphic element.”

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    HORT: Taiyo

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    HORT: Taiyo

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    HORT: Taiyo

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    HORT: Taiyo

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    HORT: Taiyo

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    HORT: Taiyo

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    HORT: Taiyo

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    HORT: Taiyo

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    HORT: Taiyo

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.