Launch Recite Me assistive technology
Three vinyl record sleeves stand side by side. The first shows a person lying on a grey floor with a red record covering their torso; the second shows a torso with a blue record; the third shows a green record against a shadow of a plant.

Cracking art direction from HORT for new techno collaboration

—
Date
18 March 2013

Anyone familiar with the work of Eike Konig’s brilliant Berlin-based studio HORT knows they’re up there with the best of them. But even by their own sky-high standards this art direction for the first collaboration between techno musicians Marc Romboy and Ken Ishii is fantastic. Working across a special edition vinyl box set, CD, digital releases, a poster and apparel, HORT worked with photographer Michael Kohls to produce this striking visual language.

HORT said: “Our creative direction nods to music’s physical medium and the techniques involved in its production. Die-cuts make the LP and CD visible, through this method the missing piece becomes a key graphic element.”

A grid of six black and white photographs, each featuring a brightly coloured vinyl record. The records in red, blue and green are placed over a field, a butterfly, a person’s face, a geometric sculpture, a person’s chest and a plant.
Above

HORT: Taiyo

A vinyl record and its sleeve are laid open on a white surface. The grey-scale cover features a wide landscape and a tracklist, with the record’s green centre label visible through a circular cutout.
Above

HORT: Taiyo

A series of black and white photographs are layered and fanned out across a white surface. The top image shows a person’s torso with a blue vinyl record placed over their chest.
Above

HORT: Taiyo

A close-up of a series of printed pages layered over one another. The pages feature black and white photography of nature and abstract shapes, separated by thin strips of green and blue.
Above

HORT: Taiyo

A stack of textured grey and white material samples. The top sample features a grey stone effect with printed text including the names “Marc Romboy & Ken Ishii” and “Taiyo”.
Above

HORT: Taiyo

A black vinyl record partially slides out of a white square sleeve. The sleeve features a tracklist and credits in small black type, with the Adidas logo in the bottom right corner.
Above

HORT: Taiyo

A CD jewel case featuring a cover image of a person lying flat on a grey concrete floor. A red disc is positioned over the person’s torso, creating the illusion of a large red sun or a hole.
Above

HORT: Taiyo

An open CD jewel case reveals a bright red disc and a grey-scale cover insert. The insert features a grainy black-and-white image of a textured surface with a circular cutout.
Above

HORT: Taiyo

A black and white photograph of a field of long grass with a large cloud of smoke in the background. A bright yellow circle is laid over the centre, containing the names “Marc Romboy & Ken Ishii”, the word “Taiyo” and two website addresses.
Above

HORT: Taiyo

Share Article

Further Info

About the Author

Rob Alderson

—

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.