Four speakers reflect on The Pursuit of Brilliance in charming HTC animation
Earlier this month we hosted an illuminating evening of talks themed around the “pursuit of brilliance” to mark the UK launch of the HTC One M9. The sold-out event saw digital pioneer Nicolas Roope, writer and architect Sam Jacob, body architect Lucy McRae and HTC Creative Director Daniel Hundt share their insights into how creative thinking can surpass the mundane and predictable to become something truly special.
Now we have worked with storyboard artist Paul Layzell and animators Oliver Sin and Tom Stockley to compile the most enlightening of the speakers’ insights into this bright and vibrant short. So we hear Nicolas talk about brilliance vs perfection, Sam discuss how to move from idea to execution, Daniel describe the straightjacketing effects of too rigid a process, and Lucy’s insights on motivation and the pressure she puts on herself.
It’s Nice That x HTC: The Pursuit of Brilliance
It’s Nice That x HTC: The Pursuit of Brilliance
It’s Nice That x HTC: The Pursuit of Brilliance
It’s Nice That x HTC: The Pursuit of Brilliance
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

