When a graphic design company embark on interior design, eyebrows are sometimes raised, but only if they try to emulate the stylings of Laura Ashley – which thankfully the ever evolving Hyperkit definitely haven’t done in their newest venture. Taking on the interior of unisex salon The Lounge Soho, the studio have created a new visual identity, designing bespoke flooring, wall cladding, chairs, coat rails, basically everything to create a space that builds upon the established repuatation of the creative-led salon.
Speaking about the project Hyperkit say “early inspiration came from looking at how sculpture is displayed in the gallery and how a salon could also become a curated space”, as a result an open, uncluttered environment is created with a real fluidity in the different areas of the salon. Lighting is especially important in the space not just inside but also how the shop-front is perceived by passers-by has been considered as well. It’s a stripped-back, colourful space and hopefully the just the start of trips to B&Q for Hyperkit who feel more and more that it’s a natural progression to their approach to design. Who knows if there’ll be a wave of other graphic studios tackling entire physical spaces? If they look as good as this though, we say bring it on.
- Illustrator Antoine Cossé talks about the highs and lows of creating comic books
- How Greg Barth and Droga5’s surreal, retro-futuristic ad for Mailchimp was made
- Llewellyn Mejia's paintings created in between commercial projects
- Robert Nicol’s brutish but spirited illustrations spanning artistic mediums
- Parterre de Rois: the Black issue features Anish Kapoor and Nina Chanel Abney
- Noah Beckwith’s experimental approach to his “stream-of-consciousness” posters
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris