When a graphic design company embark on interior design, eyebrows are sometimes raised, but only if they try to emulate the stylings of Laura Ashley – which thankfully the ever evolving Hyperkit definitely haven’t done in their newest venture. Taking on the interior of unisex salon The Lounge Soho, the studio have created a new visual identity, designing bespoke flooring, wall cladding, chairs, coat rails, basically everything to create a space that builds upon the established repuatation of the creative-led salon.
Speaking about the project Hyperkit say “early inspiration came from looking at how sculpture is displayed in the gallery and how a salon could also become a curated space”, as a result an open, uncluttered environment is created with a real fluidity in the different areas of the salon. Lighting is especially important in the space not just inside but also how the shop-front is perceived by passers-by has been considered as well. It’s a stripped-back, colourful space and hopefully the just the start of trips to B&Q for Hyperkit who feel more and more that it’s a natural progression to their approach to design. Who knows if there’ll be a wave of other graphic studios tackling entire physical spaces? If they look as good as this though, we say bring it on.
- It's Nice That visits the Turner Prize
- Our Favourite Places is promoting the creative wealth of innovative Sheffield
- Meet tarot-obsessed Gucci illustrator Jayde Fish
- Julia Autz documents Transnistria, a country steeped in Soviet nostalgia
- Felicity Marshall, the illustrator merging editorial and fashion design
- Wow Factor: the eye-popping results of A Load of Jargon's printing workshops
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- The Gentlewoman’s art director, Veronica Ditting gives us a peek at her bookshelf