Even though the onset of winter is more about log fires and thermal undies than the gorgeous, brain-flippingly sweet sensation of biting into an ice cream, London’s V&A museum is paying homage to this humble frozen delicacy.
I Scream Factory is a multi-sensory MA project first launched at Central St Martins by creative director Alexandra Plesner who comes from a family where ice cream has been their business for five generations. Alexandra was keen to explore our relationship with this quintessential here-one-minute-gone-the-next treat, by “delving into the metaphoric possibilities of the product.”
Working a multinational roster of really energising, young creative talent, she has brought together several very different but equally engaging takes on these ideas.
We were particularly enamoured with Takeshi Suga’s photographs, where his trademark delicacy with light and colour mirrors the foodstuff at the centre of his creations. He said: “I use ice cream as a sweet and sentimental vehicle for stirring up nostalgia and our longing for childhood, and what makes my images unique is that there’s a strong Japanese aesthetic to them, both visually and narratively.”
And it’s no great surprise that both Melanie Galea and Sara Mautone from Italy – a country with a longterm love affair with ice cream – both produced excellent responses too, but truth be told there’s a lot to enjoy across the projects which also come from Ting Cheng," Maxim Emelyanov, Katya Sinkovskaja, Lena Vazhenina and Nadia Sarwar.
The work goes on display at the V&A for one night only on November 16 as part of the Creative Direction in the Digital Age showcase.
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- Considered, understated but experimental work from Berlin studio Tim+Tim
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Unusual perspectives on imagined architectures by Atelier Olschinsky
- Photographing the migrant crisis with a focus on people, not sensationalism
- What are creatives' favourite words?
- Philip Coppola spends nearly 40 years illustrating New York City’s Subway Stations
- Printed Pages SS16 is now available for pre-order – with exclusive prints and more!
- Rome-based Andrea Chronopoulos’ illustrations are quirky and a little bit cheeky
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Design Bridge creates new harp icon for Guinness
- Winning design for Tokyo 2020 Olympics unveiled