• Hero

    Takeshi Suga: I Scream Factory

Photography

Group of artists beautifully explore the metaphorical powers of ice cream

Posted by Rob Alderson,

Even though the onset of winter is more about log fires and thermal undies than the gorgeous, brain-flippingly sweet sensation of biting into an ice cream, London’s V&A museum is paying homage to this humble frozen delicacy.

I Scream Factory is a multi-sensory MA project first launched at Central St Martins by creative director Alexandra Plesner who comes from a family where ice cream has been their business for five generations. Alexandra was keen to explore our relationship with this quintessential here-one-minute-gone-the-next treat, by “delving into the metaphoric possibilities of the product.”

Working a multinational roster of really energising, young creative talent, she has brought together several very different but equally engaging takes on these ideas.

We were particularly enamoured with Takeshi Suga’s photographs, where his trademark delicacy with light and colour mirrors the foodstuff at the centre of his creations. He said: “I use ice cream as a sweet and sentimental vehicle for stirring up nostalgia and our longing for childhood, and what makes my images unique is that there’s a strong Japanese aesthetic to them, both visually and narratively.”

And it’s no great surprise that both Melanie Galea and Sara Mautone from Italy – a country with a longterm love affair with ice cream – both produced excellent responses too, but truth be told there’s a lot to enjoy across the projects which also come from Ting Cheng," Maxim Emelyanov, Katya Sinkovskaja, Lena Vazhenina and Nadia Sarwar.

The work goes on display at the V&A for one night only on November 16 as part of the Creative Direction in the Digital Age showcase.

  • Ts_isf_autumn2012_1

    Takeshi Suga: I Scream Factory

  • Ts_isf_autumn2012_4

    Takeshi Suga: I Scream Factory

  • Ts_isf_autumn2012_2

    Takeshi Suga: I Scream Factory

  • Ts_isf_autumn2012_5

    Takeshi Suga: I Scream Factory

  • Ts_isf_autumn2012_7

    Takeshi Suga: I Scream Factory

  • Ts_isf_autumn2012_3

    Takeshi Suga: I Scream Factory

  • Vivetta4

    Sara Mautone: I Scream Factory

  • Flickr2

    Sara Mautone: I Scream Factory

  • Flickr6

    Sara Mautone: I Scream Factory

  • Flickr7

    Sara Mautone: I Scream Factory

  • Vivetta2

    Sara Mautone: I Scream Factory

  • Dsc_0076

    Melanie Galea: I Scream Factory

  • Dsc_0762

    Melanie Galea: I Scream Factory

  • Dsc_0814

    Melanie Galea: I Scream Factory

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Exhibition View Archive

  1. List

    There are equal doses of pleasure and frustration to be had in stumbling across the work of a photographer you’ve never seen before. It’s classic FOMO on a macro scale, coupled with joy at the prospect of showing off the treasure you’ve found. At least that’s what I felt when I discovered that photographer Mark Neville was to be showing two of his photo-series alongside one another in a new show entitled London/Pittsburgh at London’s Alan Cristea Gallery.

  2. List-flyers-for-the-institute-at-sexology.-photography-by-russell-dornan_-design-by-liam-relph-(3)

    London’s Wellcome Collection space always hosts explorations of the things that fascinate us most. It’s covered death, it’s exhaustively explored the human body in all its glory and grotesquery, and now it’s moved on to surely the most fascinating of all – sex, or more precisely, how people have studied it.

  3. List

    How’s this for a collaboration? Artist Quentin Jones, who counts photography, animation, painting and filmmaking among the tools of her trade, has teamed up with spatial designer Robert Storey to create the setting for her new exhibition in the The Vinyl Factory Space on London’s Brewer Street, with Robert creating a set for each of Quentin’s works.

  4. Main

    Right now, illustrator-turned artist extraordinaire Jordy van den Niewendijk is probably having a nap. For the last few weeks he’s been rushing around the world getting his work together for a very exciting solo show at New York’s trendy Moiety Gallery. It’s safe to say Jordy is one of our favourite artists, and to see his work evolve aesthetically over the years yet still cling on to that trademark style is great, a little bit like watching one of those cool videos of flowers blooming in slow-mo.

  5. Mp

    Hands up who loves boobies and butts? The pervier of us will appreciate this brand new show from Mike Perry which sees him collate all his brilliant nudie drawings in one place, and if you’re not a perv you’ll just love the colours. They say the human form is a beautiful thing, but sometimes people forget that it’s also super fun too. Good for lovely, bearded Mike for noticing this and spending ages drawing people with legs akimbo on coloured paper to entertain us straight-laced British folk. If you’re into illustration and/or nudity, head down to KK Outlet tonight for this scintillating show.

  6. List

    In 1963, the Royal College of Art held an exhibition celebrating 15 years of the school of graphic design. In the show’s catalogue, Professor Richard Guyatt remembered the days when the term was adopted by the college. “With a certain sense of relief, but not much conviction, the name ‘Graphic Design’ was chosen,” he wrote. “No one was quite sure what it meant, but it had a purposeful ring…”

  7. 4list.-charles-jourdan_-spring-1976-%c2%a9-guy-bourdin

    In the summer of 1979, several legs boarded a ferry travelling from Dieppe to Plymouth. However unlike most other legs making the journey, these didn’t have any feeling in their toes.

  8. Main1

    Just over a week ago It’s Nice That’s Jamie McIntyre and I took a train from London to Glasgow to the much-antiticipated Graphic Design Festival Scotland. We had been invited by Beth Wilson and James Gilchrist, two students who had recently graduated from Edinburgh College of Art. During their degree the two had found themselves working best when together, and decided to form Warriors Studio as a duo. They began thinking about the climate of graphic design in Scotland, the need for something new and exciting and – most importantly – what the hell they were going to do when term ends and they were turfed out to fend for themselves.

  9. List

    Designing for the Design Museum’s Designs of the Year must be in many ways a dream project, in many ways a nightmare. Creating graphics that can seamlessly place disciplines as disparate as graphic design, furniture, product and architecture comfortably next to one another takes skill and an eye for leaving said projects to speak for themselves. Ok-RM’s graphics did just that, sitting back to let the viewer to make their own decisions about each project on its own merit, regardless of how it was made or by whom. Clean, well-spaced and scant typography work with clever colour-coding to form an overall aesthetic that more than deserves its place alongside the best designs of the past 12 months.

  10. List

    Listen up digital art types! If you’ve got great idea for a project that you haven’t been able to make happen, The Space may just be able to help. The not-for-profit venue has launched an open call to help a creative make that one crazy idea a reality, with funding and mentoring on offer. They say: “Nothing’s off limits; this is about pushing the boundaries and the project can take their point of departure from any artistic discipline, from music and film to visual arts and gaming.”

  11. Main

    Victoria Siddall has worked at Frieze for just over a decade and two years ago was made Director of Frieze Masters. Excitingly, just a few weeks ago she was appointed Director of Frieze Masters, Frieze New York and Frieze London. As well as being one of the most powerful women in the art world, Victoria is also my sister, so I was curious to find out how she’s feeling on the dawn of her new career.

  12. Main

    Imagine a dream world in which the heavy task of town planning was given over to the artists and creatives whose visions could ignite the city and bring out its most defining features. Some cities in the world are known for their cultural heritage: Nantes wasn’t one of these until 15 years ago, and since then it’s been a slow burn fuelled by the imagination of a group of risk-takers coralled by French public art impressario Jean Blaise and his curator David Moinard.

  13. Avlist1._alexander_rodchenko_costume_design_for_bedbug_1929__a._a._bakhrushin_state_central_theatre_museum

    For years I ventured no further than the hallowed halls of the lower floors of the V&A. And then, one day, like Lucy and Edmund tiptoeing upstairs to discover Narnia, I crept into the Theatre and Performance Galleries and found another magical wardrobe.