Female bodybuilders have been in the news recently thanks to the bizarre transformation of former glamour model Jodie Marsh, but leaving that nonsense aside Elisha Smith-Leverock’s magnificent film I Want Muscle is a must-watch. Toying with gender stereotypes and body-image taboos, the super-stylised piece created with Creature London for the A Shaded View Of Fashion Film Festival is a real triumph, and the fact that we know the star is a Yorkshire lass called Kizzy only makes it more enjoyable.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.