Not being either a super-rich investment banker (yet) or a footballer’s wife (yet) I don’’t really go to Mayfair that often – I find more prosaic ways of feeling poor and rejected like when my travel card gets rejected on the bus. But if anything was going to tempt me in to that weird otherworld of high end boutiques and art galleries that don’t seem to want anyone in them, it would be this beautiful work from Ico Design for new Mayfair development The Mellier.
To mark the launch of Eric Parry Architects’s new penthouse, Ico produced this really great-looking boxed book as a guide to contemporary Mayfair, featuring interviews and anecdotes about the area with genuinely exciting names like restaurateur Mark Hix and gallerist Sadie Coles. Photographer Alex James’ portraits shot on film are a really fitting way of approaching the imagery and feels classy without being pretentious, an accolade that could actually be applied to the whole project.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Tremblin's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale