Not being either a super-rich investment banker (yet) or a footballer’s wife (yet) I don’’t really go to Mayfair that often – I find more prosaic ways of feeling poor and rejected like when my travel card gets rejected on the bus. But if anything was going to tempt me in to that weird otherworld of high end boutiques and art galleries that don’t seem to want anyone in them, it would be this beautiful work from Ico Design for new Mayfair development The Mellier.
To mark the launch of Eric Parry Architects’s new penthouse, Ico produced this really great-looking boxed book as a guide to contemporary Mayfair, featuring interviews and anecdotes about the area with genuinely exciting names like restaurateur Mark Hix and gallerist Sadie Coles. Photographer Alex James’ portraits shot on film are a really fitting way of approaching the imagery and feels classy without being pretentious, an accolade that could actually be applied to the whole project.
- All of human life was there: welcome back to the Best of the Web
- Jody Barton's passionate and political work masters many disciplines
- A Hail Mary pass: how to win the ads at the Super Bowl
- February diary: Where to go and what to see
- Hey Studio’s athletic and geometric typeface for ESPN’s magazine
- Karl Hab’s hypnotic photographs taken out of a plane window
- The importance of creative education: why making is as important as maths, reading and science
- Why Fonts Matter, and how they impact your mood
- How to beat creative block: one designer offers his invaluable advice
- Pentagram’s dynamic and shifting identity for a Serbian digital arts festival
- PETA’s x-rated Super Bowl advert banned from TV (NSFW)
- Bureau Mirko Borsche works with Nike Basketball on a new graphic language