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A grey hardcover book with a pink logo and the text “The Mellier, Mayfair” on the cover. It rests on a pink surface next to a white card featuring the same logo.

Graphic Design: Ico Design's stunning book for new Mayfair development

Words
Rob Alderson
—
Date
30 July 2013

Not being either a super-rich investment banker (yet) or a footballer’s wife (yet) I don’’t really go to Mayfair that often – I find more prosaic ways of feeling poor and rejected like when my travel card gets rejected on the bus. But if anything was going to tempt me in to that weird otherworld of high end boutiques and art galleries that don’t seem to want anyone in them, it would be this beautiful work from Ico Design for new Mayfair development The Mellier.

To mark the launch of Eric Parry Architects’s new penthouse, Ico produced this really great-looking boxed book as a guide to contemporary Mayfair, featuring interviews and anecdotes about the area with genuinely exciting names like restaurateur Mark Hix and gallerist Sadie Coles. Photographer Alex James’ portraits shot on film are a really fitting way of approaching the imagery and feels classy without being pretentious, an accolade that could actually be applied to the whole project.

A minimalist logo on a pale pink background. It features a geometric, linear monogram above the text “The Mellier, Mayfair”.
Above

Ico Design: The Mellier

Two dark grey stationery folders sit on a plain light grey surface. One is closed with a silver binder clip, while the other features a white logo and the text “The Melville Mayfair”.
Above

Ico Design: The Mellier

Two circular purple seals are connected by a white string against a dark grey background. Each seal features the text “THE MELLIER MAYFAIR” printed in white around the edge.
Above

Ico Design: The Mellier

A close-up of a book's spine, showing the exposed binding. Orange and pink threads stitch together the pages, which are sandwiched between a grey cover and a bright pink base.
Above

Ico Design: The Mellier

A pink embroidered logo of a stylised “M” on a dark grey fabric background. Below the logo, white text reads “The Mellier, Mayfair” and “The Penthouse at 26 Albemarle Street by Eric Parry Architects”.
Above

Ico Design: The Mellier

A close-up of an open book with a dark grey cover. The pages are fanned out, revealing a gradient of pink, peach and white paper bound with orange thread.
Above

Ico Design: The Mellier

An open magazine spread featuring an interview with “Sadie Coles”. The left page contains a bold headline and a circular diagram, while the right page is filled with columns of text.
Above

Ico Design: The Mellier

An open magazine spread featuring an interview and a black and white photograph. A person in a dark suit sits on a chair against a backdrop of abstract, swirling lines.
Above

Ico Design: The Mellier

An open book shows a black and white photograph of a person working. Captions below the image read “Figure 01” and “Michael Gigg in the Allens shop on Mount Street”.
Above

Ico Design: The Mellier

A circular map of a London neighbourhood is printed on a white page. The map features orange lines and labels including “Piccadilly” and “Green Park”.
Above

Ico Design: The Mellier

A person sits in a wooden chair, looking up at a large wall installation. The artwork consists of winding, ribbon-like metal strips that curve across a white background.
Above

Ico Design: The Mellier

A person wearing a hat and apron sits on a bench, holding a knife. Behind them, several dead pheasants hang from hooks against a tiled wall, with a pig's head resting on the bench beside them.
Above

Ico Design: The Mellier

A grid of nine black and white contact sheet photographs showing various people in different settings. The images include portraits of people in suits, a person in an apron in a butcher shop, and a figure sitting before a large abstract drawing.
Above

Ico Design: The Mellier

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Further Info

www.icodesign.com

About the Author

Rob Alderson

—

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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