Bit of an exciting one from the guys over at Ideas Factory who have just finished rebranding Highgate estate agents Benham and Reeves. I know what you’re thinking, but don’t. Put aside your phobic attitude towards those real estate vendors and just enjoy the fact that for once, one of them has an identity that’s actually rather pleasant to look at.
Ideas Factory have carefully balanced the company’s 50 year heritage and classic logotype with graphic motifs and contemporary typography that pulls them comfortably into the present. Coupled with a punchy navy and yellow colour palette and some luxuriously printed promotional materials (nothing says big business like thick, inky stock) this is an undeniably premium piece of branding that maintains substance over style throughout. After all, it’s the properties you should be focussing on, not the packaging they come wrapped in.
- Back once again, it's Best of the Web!
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Magic Party Place: CJ Clarke photographs Basildon, Essex over ten years
- Diane Fox distorts the “illusion of the diorama” with beguiling images of museum exhibits
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages