Ikea set to launch the KNÄPPA – a cardboard camera and potential gamechanger

With everyone apparently now a photographer thanks to the ubiquity of camera phones and inexpensive digital snappers, the design story has so far been one of ever increasing sleek and cool aesthetics. Maybe though what was needed was for someone to create a camera whose look echoed the simple functionality which remains all important in the mass market. Well step forward Ikea who are set to launch the KNÄPPA which they have developed with Stockholm’s Teenage Engineering – it’s a cardboard digital camera which can store 40 pictures and plugs directly into a computer. Hip? No. Revolutionary? Potentially.