• Freddy-lead
Graphic Design

Introducing: KesselsKramer art director and freelance designer Freddy Taylor

Posted by James Cartwright,

For a chap that graduated in 2012, Freddy Taylor has produced a staggering amount of work. As a freelancer he busies himself by art directing, designing, publishing and producing everything from fashion photoshoots to identities for new television channels. In his day job he’s doing pretty much the same but for the mighty KesselsKramer as a junior art director and designer. Quite how he manages to fit it all in is a mystery though we’re inclined to suspect he’s one of those that lives for the thrill of making work; the smell of fresh ink and the taste of the biscuit.

Quite apart from his obvious talents, Freddy once sent us a rainbow-coloured cake (he’d just set up a collaborative platform between students and industry at Edinburgh College of Art) which immediately ingratiated him with the It’s Nice That gang. We stuffed our faces and now we’re singing his praises. Take it away Freddy…

  • Freddy-19

    Freddy Taylor: Pavilion Records

  • Freddy-2

    Freddy Taylor: Pavilion Records

  • Freddy-3

    Freddy Taylor: Pavilion Records

  • Freddy-5

    Freddy Taylor: Pavilion Records

  • Freddy-7

    Freddy Taylor: Pavilion Records

  • Freddy-4

    Freddy Taylor: Pavilion Records

  • Freddy-8

    Freddy Taylor: Pavilion Records

Where do you work?

I work for KesselsKramer as a junior art director and designer by day, freelance ddesigner in Wandsworth by night.

How does your working day start?

During the week with a cycle to the Northern Line, Nutella crumpet, Grandma’s Elderflower (if it’s the season) and a flick through any new arrivals in our KK Outlet bookshop. On the weekends with a massive bowl of mixed cereal.

How do you work and how has that changed?

For some reason some of my best ideas come to me when I’m cycling. I know it sounds odd but I often chat to myself on the saddle and swerve to the pavement to jot down thoughts. Getting out of Britain is pretty useful too. Last summer I was in Fez and after getting utterly lost, found myself stumbling upon beautifully carved, 10ft tall wooden doors, a boy selling umbrellas made with palm leaves and spectacular Arabic typography chiselled in marble.

Generally though I’d say experimentation and perseverance are fundamental to my work. I won’t go into too much detail, but over the three years I spent at Edinburgh (and all in the name of design) I was electrocuted, hit by a car, cautioned by the City Fire Marshal, mixed hair straighteners with shower curtains, dived into October Scottish seas, was interviewed whilst hanging upside down and had the pleasure of being questioned (and flat searched) by Edinburgh’s Terrorist Detectives.

The big change this year came after I was fortunate enough to be offered a place with KesselsKramer. The value of working with and being surrounded by some exceptionally talented people is hard to put into words. After the introduction to art direction I found my approach to freelance work altered. Instead of trying to do everything yourself the inclusion and collaboration with specialist, appropriate creatives from outside your discipline can not only lift the project to a new level, but help you develop as a designer.

The aim for the rest of this year is to keep busy, keep improving and keep selling fonts.

Where would we find you when you’re not at work?

I’m big into my gardening – there’s something quite therapeutic about swapping computer for spade, starting bonfires and exploring the exotic stone statues at Forest Lodge garden centre. Failing that Vauxhall Tavern’s Tranny Bingo. The long-term plan is to explore San Francisco and the West Coast.

Would you intern for yourself?

As nobody should intern on evenings and weekends (and that’s freelance time) I’d say hell no. However I am looking for someone to collaborate with to develop bespoke KesselsKramer five-a-side football kits.

  • Freddy-21

    Freddy Taylor: From The Office of Horton-Stephens

  • Freddy-16

    Freddy Taylor: From The Office of Horton-Stephens

  • Freddy-17

    Freddy Taylor: From The Office of Horton-Stephens

  • Freddy-10

    Freddy Taylor: From The Office of Horton-Stephens

  • Freddy-11

    Freddy Taylor: From The Office of Horton-Stephens

  • Freddy-24

    Freddy Taylor with Alex Renfrew: Further Four

  • Freddy-18

    Freddy Taylor with Alex Renfrew: Further Four

  • Freddy-14

    Freddy Taylor with Alex Renfrew: Further Four

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. List-0102-0103-0105-triptych-%c2%a9-david-shaw

    When the Design Museum planned its Women Fashion Power show, which opened last month, it was very much keen to take the “women” component seriously, appointing them to take care of both the exhibition design and graphics for the show. As such, it drafted perhaps one of the most famous women in design’s practices, Zaha Hadid Architects for the exhibition design; with Lucienne Roberts and her team (Dave Shaw and John McGill) at LucienneRoberts+ creating the graphics.

  2. List

    Based in Manheim, Germany, Deutsche & Japaner have a really great sense of what looks good. They have been on the site a couple of times for their stylish graphic design but this work for the Aesthetics Habitat project shows off a bit more of their own personality. The site is described as “a venture all about meeting objects with a personal interpretation, transforming its function and creating narratives” and in essence its curators invite creatives to respond to and reflect on their relationship with a favourite thing of beauty.

  3. List-flyers-for-the-institute-at-sexology.-photography-by-russell-dornan_-design-by-liam-relph-(3)

    London’s Wellcome Collection space always hosts explorations of the things that fascinate us most. It’s covered death, it’s exhaustively explored the human body in all its glory and grotesquery, and now it’s moved on to surely the most fascinating of all – sex, or more precisely, how people have studied it.

  4. List

    Brimming with sophistication and an understanding of what makes great design, Atelier Tout va bien’s portfolio is a glorious way to scroll away the day. The studio is made up of French design duo Anna Chevance and Mathias Reynoird, and it’s the pair’s editorial, poster and book design that really stands out.

  5. List

    The It’s Nice That team recently discussed which discipline we cover on the site would we most like to be brilliant at (it’s the kind of thing we do to wile away the final, dragging hours of these dark winter afternoons). After the appropriate amount of consideration (charts, cost/benefit analysis and the like) I plumped for book cover design and that led me down a little book-design-reminiscence and that led me back to Linda Huang.

  6. List

    Another day, another well-crafted, interesting identity for a topic that isn’t perhaps the most instantly exciting. This time, bringing us issues like “sustainable urban energy planning” and “urban transitions management” (we admit we’re not too sure what this means), is this identity for Sustain, by Filimonas Triantafyllou. Sustain is an academic platform to host discussions between different universities in Europe and Asia about their research into sustainability issues, and it’s refreshing to see Netherlands-based graphic designer Filimonas take such a pared-back, colourful approach to the subject matter. The graphical treatment uses different typographic word-marks for each of the topics being addressed, with each symbol reducing these rather complex issues into a simple motif.

  7. List

    Eschewing the usual white-paged minimalism, Berlin gallery Neumeister Bar-Am boasts a charming identity inspired by all things postage. The gallery is housed in an old Post Office space, and Slovenia-born, Berlin-based designer Neven Cvijanovic chose to look to its former home in designing the identity, using a colour scheme referencing that of the Deutsche Post. The flexible identity system uses icons that recall mail stamps that adapt to each show for use on invites; while other collateral like stationery and business cards are more pared-back. It’s great how the theme is subtle, yet direct – especially in little touches like the yellow tape.

  8. List-dunnamed

    Australian consultancy Sense designed the identity for this year’s Czech & Slovak film festival, which took place in Melbourne and Sydney, creating a look look inspired by the gorgeous hand-printed Czech film posters of the past. The festival was themed around the idea of “resistance”, as a nod to 2014 being the 25th anniversary of the non-violent “Velvet Revolution” in Czechoslovakia – a series of peaceful demonstrations against the Communist Party of Czechoslovakia that worked to end 41 years of Communist rule in the country.

  9. List

    If last week on the site was dominated by terrific Norwegian graphic design, then this week it’s the turn of Finland, and more specifically Kokoro & Moi to step into the spotlight. Teemu Suviala and Antti Hinkula’s studio has been going for 13 years now, and it’s always exciting to get wind of new updates on their site.

  10. List

    No matter how long it is since you left school, Monday morning can still bring back that sense of academic-induced dread. The Exercise Book by South London design agency Calm & Collected may well inspire similar reminiscence but all being well it’ll be of the warmly nostalgic kind rather than the “haven’t-done-my-homework-forgotten-my-PE-kit” pit of the stomach variety. The publication accompanied the group’s recent show LEARN and features hand-drawn graphics inspired by education across black and white, colour and risoograph pages.

  11. List

    Whenever we come across graphic design that features non-Latin script we are always aware of the immediate appeal that comes from these letterforms that are so different to our own. In this case though it’s hard to get round that, because Eric Hu’s A Thousand Characters is a very definite and deliberate celebration of these beautiful alien forms. It is comprised of 1,000 unique illustrations of each letter in a classical Chinese poem that has 1,000 non-repeating characters. “These were drawn with my mouse using a dynamic drawing application I had programmed in Processing then manipulated further in Photoshop,” Eric explains.

  12. List-2.-sign_sympton

    While certainly an innovative and useful tool, tech-based health tracking isn’t, perhaps, the most exciting concept. So it’s great to see the look and feel of a new health and technology platform use such playful, bold design cues. The Beautiful Meme has worked with illustrator Tal Brosh on this great look for Health Tech & You, a joint initiative between the Design Museum and AXA PPP, which looks at new breakthroughs in technology that tracks and monitors health.

  13. List

    A cute little one-eyed book reading a cute little two-eyed book greets us on the site of designer and illustrator Julia Boehme, offering an irresistible invitation to delve into her portfolio, which perhaps unsurprisingly, leans toward all things bookish. The wee anthropomorphised tomes also star alongside pretty girls reading books in some great work for Hungarian University of Fine Arts, for which she’s produced a small brochure explaining the four arts libraries in Budapest. Cuteness is very much the order of the day throughout her work, but she manages to stay just the right side of sickly. We love the simple, tongue-in-cheek Wes Anderson aesthetic of the Year Book project from 2011, which acts as another excuse for us to post some ludicrous, large-specs-based portrait photography.