The holidays are that special time of year in the office when rules go out the window. Maybe that means eating mince pies at your desk or getting drunk with your boss – but at Isobel ad agency it means spending months prepping for these meticulously-posed, elaborately-costumed stagings for their annual Christmas card. We had a right old chuckle browsing through seven years worth of ridiculously fantastic portraits, some so good they’ve even won the company design awards. Highlights include a mock-primary school line up and this painstaking recreation of a Dutch master panorama.
Isobel say their idea for the cards came from a desire to reflect that their agency is “about people.” In a world they profess is full of “cold, faceless e-cards,” their traditional printed cards are a source of pride.
Ideas and art direction came from Rob Fletcher, a creative partner with the company who calls this his “passion project.”
“Some agencies go paint-balling together, or quad biking, group bonding days,” says Rob. “We invite everyone to come and dress up and get into character for a day.”
Rob works with photographer Paul Thompson to design, rehearse and prepare for every shoot. Each portrait undergoes almost no manipulation or retouching – so nothing is left to chance, and preparation begins early to achieve some pretty tricky compositions.
“They’re nervous to start with,” says Rob of his colleagues, “but love it at the end and we have something which will last forever.”
- Best of the Web: Trump inauguration protest special
- We go behind the scenes of Bonobo’s trippy No Reason video with director Oscar Hudson
- Doppelglanders: 3D animator Julian Glander interviews his name twin
- The witchy dreamscapes of illustrator Maren Karlson
- Maciej Dakowicz's photographs capture unexpected, serendipitous moments
- The comic book influences of illustrator Stefanie Leinhos
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Too Fast To Think: why switching off unlocks creativity
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant