The film follows the employees of an accounting firm at a very grey office party, where everyone ends up wearing VR headsets to escape their mind-numbing environment. Cutting between the IRL party and the fantastical alternate realities, the video is not only a hilariously cynical look at VR technology but a brilliant outlet for Jack’s surreal 3D animated character design. Starting out fairly innocent, Greg and Jack’s dark humour comes to the fore when the video takes a gruesome turn at the end.
“The idea of the film was to poke fun at the wild and bizarre use of VR that seems to be creeping into the industry,” says Jack. “There are so many VR gadgets and games that often don’t work properly and produce the kind of nightmares you see in our video. The song presented a blank canvas as there are no lyrics, so we got to push the boat out for the video.”
“Having worked on a 360 film before, I found that showing it to my friends with a headset was the funniest thing ever,” says Greg. “People tend to disconnect completely from reality and physical space, immersing themselves fully in something fake. I wanted to play on this specific moment of weakness, and since the track was quite punchy, I started imagining a terrible dance choreography performed by several people wearing VR, without even realising it.”
The video was produced by Blinkink and Phenomena Labs. Executive producer was Bart Yates and commissioner was Guy Dreifuss, with character design by Jack Sachs and CG by Blinkink Studio.
- Roberta Sant’Anna takes her camera inside a weird and wonderful Brazilian water park
- “Work hard and be nice to people”: what we learned at Nicer Tuesdays March
- “Dance exists when we run out of things to say”: choreographer Holly Blakey on her life and practice
- From admirer to employee: The New York Times Magazine designer Ben Grandgenett
- Amina Bouajila’s illustrations flit between reality and limbo in colourful hues
- Rufus Newell uses curves and scribbles to depict Greek gods and heroes
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know