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    Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair (detail)

Jenny Van Sommers and Rachel Thomas lampoon shampoo promises

Posted by Rob Alderson,

Now I’m really into this project from super-talented duo Jenny Van Sommers and Rachel Thomas. Taking the impossibly-ambitious claims made by shampoos as their starting point, they have created a series of strange follicular still-lifes that lampoon these products’ promises. Created for Italian magazine Flair the series is a funny, effective way of ribbing the hysteria surrounding body image issues and various brands’ promises of salvation. The only catch? It’s called Maybe She’s Born With It after the insanely annoying jingle, which makes it impossible for me to not shout back “Maybe it’s Maybelline” every time I hear it. Apart from that, great stuff Rachel and Jenny!

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    Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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    Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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    Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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    Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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    Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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    Jenny van Sommers and Rachel Thomas: MaybeShe’s Born With It for Flair

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.