Advertising: Jess Bonham and Anna Lomax nail these GIFs for KENZO

Last week I saw the photographer Jess Bonham give an excellent talk about her work, during which she showed this project for Kenzo which I had never come across before. Collaborating with long-term partner in creative crime Anna Lomax, she created this series of GIFs to mark the launch of the brand’s Resort 2014 edition in association with New Era. Playful and visually arresting, it’s rare to see the GIF used so neatly in a commercial context and is proof positive of why you should trust creatives of Jess’ and Anna’s calibre to deliver the goods.