This impeccable short film follows advertising producer John Benet as he oversees a McDonalds shoot in Shanghai. It’s a beautifully shot, honest, heartfelt portrayal of the point at which creativity and commerce intersect. There’s an existential undertone as Benet defines and in some ways defends his profession, and the film touches on questions of modernisation and the homogeny of globalised culture – “It’s my job to sell that sameness.” This is 15 minutes very well spent.
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.