Film

Doug Nichol: Sunshine

Posted by Rob Alderson,

This impeccable short film follows advertising producer John Benet as he oversees a McDonalds shoot in Shanghai. It’s a beautifully shot, honest, heartfelt portrayal of the point at which creativity and commerce intersect. There’s an existential undertone as Benet defines and in some ways defends his profession, and the film touches on questions of modernisation and the homogeny of globalised culture – “It’s my job to sell that sameness.” This is 15 minutes very well spent.

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

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