Hilarious John Smith's spot celebrates the not-so-ordinary bloke

Date
4 June 2015

Whether or not you loved or hated that John Lewis Christmas ad with the sweet little penguin, there’s no denying that it got people talking. From the same agency – Adam&Eve/DDB – is an ad that’s made us laugh, smile and “awww” til the metaphorical cows come home, in the shape of this spot for John Smith’s. In it, we meet dairy farmer Keith Beasley, who turns out to use his muddy daily existence as a springboard for something rather more graceful. The Channel 4 documentary-style voiceover and the casting are spot on, with brilliant direction from creative studio Somesuch. We won’t spoil the surprise, just watch it. You won’t be disappointed.

Above

adam&eveDDB and Somesuch: John Smith’s Only Ordinary By Name (still)

Above

adam&eveDDB and Somesuch: John Smith’s Only Ordinary By Name (still)

Above

adam&eveDDB and Somesuch: John Smith’s Only Ordinary By Name (still)

Above

adam&eveDDB and Somesuch: John Smith’s Only Ordinary By Name (still)

Share Article

About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.