Santa takes on various high-fashion looks in fun Joint London cards
Santa’s an old rogue isn’t he? What with his rosy cheeks and his big fat belly and his enslavement of innocent reindeers for commercial reasons. Still, he’s an enduring icon of Christmas whether we like it or not and as such he’s fair game when it comes to creative interpretations of the festive season. So the good people over at Joint London took old Saint Nick (the Coca-Cola version) and decided to doll him up in all manner of high fashion looks, from Alexander Wang and KENZO to Marni and Raf Simons. It’s a fun project, executed well and the site itself is lovely to scroll through. I also like that Rick Owens Santa looks like a good-time Brian Blessed…
Joint London: Designer Santa
Joint London: Designer Santa
Joint London: Designer Santa
Joint London: Designer Santa
Joint London: Designer Santa
Joint London: Designer Santa
Joint London: Designer Santa
Joint London: Designer Santa
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

