A big naked man and a very clever reveal in this ad from Jonathan Gurvit

Posted by Rob Alderson,

Dear readers, I am not going to lie to you, there’s a very large, very nearly-naked man throughout this video. That may or may not be your cup-of-tea (I am not here to judge) but you probably are into clever, memorable and effective adverts and this is a real humdinger. Watch it until the end – the reveal (or not as the case may be) is beautiful, and then watch it again to revel in the craft that’s gone into it.

Ra

Posted by Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.