A big naked man and a very clever reveal in this ad from Jonathan Gurvit
- Date
- 16 April 2012
- Words
- Rob Alderson
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Dear readers, I am not going to lie to you, there’s a very large, very nearly-naked man throughout this video. That may or may not be your cup-of-tea (I am not here to judge) but you probably are into clever, memorable and effective adverts and this is a real humdinger. Watch it until the end – the reveal (or not as the case may be) is beautiful, and then watch it again to revel in the craft that’s gone into it.
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.