A big naked man and a very clever reveal in this ad from Jonathan Gurvit

Posted by Rob Alderson,

Dear readers, I am not going to lie to you, there’s a very large, very nearly-naked man throughout this video. That may or may not be your cup-of-tea (I am not here to judge) but you probably are into clever, memorable and effective adverts and this is a real humdinger. Watch it until the end – the reveal (or not as the case may be) is beautiful, and then watch it again to revel in the craft that’s gone into it.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.