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Jonathan Garrett: Frida von Fuchs Identity (detail)

Work / Graphic Design

Graphic Design: Jonathan Garrett’s dreamy identity for design studio Frida von Fuchs

I always think that one of the hardest things for a studio to design must be their own identity; trying to encapsulate every element of your practice in a series of visuals that’s both clear and informative and yet still aesthetically pleasing. Fortunately for Berlin-based illustration and design studio Frida von Fuchs, they had the talented hand of Jonathan Garrett to turn to instead! And my, did he do a good job.

From the series of illustrations which are subtle, intricate and nonetheless impressive, to the pairing of soft powder pink with navy; every aspect of the stationery reflects the philosophy of careful craft that underlines what Frida von Fuchs does. What a dreamy design pairing.

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity

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Jonathan Garrett: Frida von Fuchs Identity