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    Jorge Primo: Picapino identity

Much-needed cheerful updates from the brilliant Jorge Primo

Posted by James Cartwright,

Last time we featured Jorge Primo on the site I was banging on about how sunny it was outside and how fittingly bright his work was. That was in July 2012 and everything in London was rose-tinted. Today the rain won’t stop coming down and I got soaked on the way to work, but still Jorge’s cheerfully colourful identity for carpenters Picapino has brought a smile to my face. Which really goes to show that great design even has the power to lift your spirits on the most depressing days.

To make things EVEN better, Jorge has just updated his website with loads of other great work alongside this particular project, so there’s plenty of mood-lifting design to go round even if this crappy weather persists. Sweet!

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    Jorge Primo: Picapino identity

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    Jorge Primo: Picapino identity

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    Jorge Primo: Picapino identity

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    Jorge Primo: Picapino identity

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    Jorge Primo: Picapino identity

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.