The fourth and final profile of a UAL group of graduates to interpret the Nike set brief, Journey To Greatness, is the London College of Fashion (LCF)…
The LCF team were interested in process and wanted their own design narrative to chime in with the stories they heard from the athletes. They wanted to reference the idea of movement and were interested in hearing how different athletes put different significance on specific colours – from this they settled on the idea of an eye-catching colour-rich visual.
They explained: “Our concept evolved into “The Dynamic Within”, which represents the powerful burst of energy and adrenaline rush that every athlete experiences at the start of a race, through a vast array of strong, bright colours. Complex emotions, movements and bursts of energy are expressed through abstract colour trails. We believe the process is equally important as the end result and hope that our interpretation inspires others on their personal journey to greatness.”
Their final piece saw a runner strapped with glow sticks and filmed in a dark-room, creating a fascinating blur of dynamic colour. The image looks amazing but as is so often the case, the creative journey was not without its challenges.
“As a team of strong-minded fashion designers, we initially wanted to stay true to our own individual skills and disciplines, which made it very challenging to settle on a single concept and work as a group. A lot of compromise had to be made whilst we continuously pushed ourselves creatively. We had to take some risks by putting ourselves into the athletes’ shoes and look outside of the box by developing our work through a medium which none of us were particularly familiar with.
“Looking back at our own journey with all the ups and downs and trials and errors, we can all agree that we have come a long way from the start of this project. We put a lot of effort into experimenting and testing every aspect of our design development, and are proud of what we came up with as a finished group product.”
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc