The fourth and final profile of a UAL group of graduates to interpret the Nike set brief, Journey To Greatness, is the London College of Fashion (LCF)…
The LCF team were interested in process and wanted their own design narrative to chime in with the stories they heard from the athletes. They wanted to reference the idea of movement and were interested in hearing how different athletes put different significance on specific colours – from this they settled on the idea of an eye-catching colour-rich visual.
They explained: “Our concept evolved into “The Dynamic Within”, which represents the powerful burst of energy and adrenaline rush that every athlete experiences at the start of a race, through a vast array of strong, bright colours. Complex emotions, movements and bursts of energy are expressed through abstract colour trails. We believe the process is equally important as the end result and hope that our interpretation inspires others on their personal journey to greatness.”
Their final piece saw a runner strapped with glow sticks and filmed in a dark-room, creating a fascinating blur of dynamic colour. The image looks amazing but as is so often the case, the creative journey was not without its challenges.
“As a team of strong-minded fashion designers, we initially wanted to stay true to our own individual skills and disciplines, which made it very challenging to settle on a single concept and work as a group. A lot of compromise had to be made whilst we continuously pushed ourselves creatively. We had to take some risks by putting ourselves into the athletes’ shoes and look outside of the box by developing our work through a medium which none of us were particularly familiar with.
“Looking back at our own journey with all the ups and downs and trials and errors, we can all agree that we have come a long way from the start of this project. We put a lot of effort into experimenting and testing every aspect of our design development, and are proud of what we came up with as a finished group product.”
- Brooklyn-based Jyan Ku’s naive pastel works are oddly charming
- Jules de Balincourt’s vivid paintings of public spaces play with reality
- Harry Israelson photographs a renaissance fair in sunny California
- Pentagram’s Domenic Lippa designs the inaugural issue of YES & NO Magazine
- Introducing graphic designer Moonsick Gang
- “Non-league football is our punk rock” – Alex Brown’s work for Eastbourne Town FC
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again