Julia’s charmingly simple exhibition identity for CCS Bard is inspired by curating

London-based studio Julia has designed the identity for an exhibition at New York’s CCS Bard, inspired by the act of curating. It is created for the college’s Center for Curatorial Studies – dedicated to the practice of curatorship of contemporary art – and its recently staged exhibition and research project, We are the Center for Curatorial Studies, which aimed to celebrate its work.

Julia based its concept for the identity on curating, and the architecture of the museum where the CCS Bard is housed. It uses the periphery of the page as a platform for its design, spreading the text around the outside of the page, “defining the centre by its periphery”. This also loosely emulates the experience of walking round a gallery, Julia says, like “a succession of galleries coming back to its entrance like a loop”.

The typeface used is Grow by Johannes Breyer and Fabian Harb, which Julia says is another nod to the project’s title as it “grows from its centre”. Naive and simple in style, it makes for pared-back yet bold designs for the posters, website, gallery guide and exhibition graphics.