London publishers Unit Editions have gathered and maintained a relentless momentum with their output over the past few months. Following the huge success of their mammoth volume dedicated to design legend Herb Lubalin, they quickly followed up with a retrospective of British hero Ken Garland and now they’re at it again. Their latest project focusses on the experimental typography of Dutch designer Jurriaan Schrofer, a man renowned for his adventures into perspective and perception within the framework of type design.
Schrofer’s creations might appear dated in today’s visual landscape, but his progressive development of letterforms from the 1950s to 1980s shaped the way we approach type today, particularly in his prescient use of square grid systems and dot matrices that became the backbone of typographic styling in the early years of personal computing.
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