If you’re reading this at work, get ready to pretend you’ve got something in your eye because this is one of most uplifting design projects we’ve seen in ages. JWT Brazil worked with the A.C.Camargo Cancer Center in São Paulo to help change the way children think about their leukaemia treatment. We see a lot of high-tech wizardry aimed at alleviating the stress youngsters undergo in hospital, but the Superformula solution is simplicity itself.
In collaboration with Warner Brothers, JWT rebranded the intravenous bags used in chemotherapy with superhero insignia – namely Batman, Superman, The Green Lantern and Wonder Woman – and the identity was extended throughout the ward. I love the psychological element of this solution, harnessing design to the most marvellous ends.
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich