If you’re reading this at work, get ready to pretend you’ve got something in your eye because this is one of most uplifting design projects we’ve seen in ages. JWT Brazil worked with the A.C.Camargo Cancer Center in São Paulo to help change the way children think about their leukaemia treatment. We see a lot of high-tech wizardry aimed at alleviating the stress youngsters undergo in hospital, but the Superformula solution is simplicity itself.
In collaboration with Warner Brothers, JWT rebranded the intravenous bags used in chemotherapy with superhero insignia – namely Batman, Superman, The Green Lantern and Wonder Woman – and the identity was extended throughout the ward. I love the psychological element of this solution, harnessing design to the most marvellous ends.
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors