“Expect the unexpected” has become a banal soundbite usually used on posters for bad films, but it might be time to dust off this well-worn cliché to do justice to the sprawling talent of Karim Charlebois-Zariffa. Based in Montreal, the 26-year-old loves experimentation and his relentless innovation and top-quality execution across a range of media make him a stand-out talent.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.