Work / Advertising

Animation: PES is back with a fantastically violent swan massacre short

Hey remember PES? Sure you do, he’s the guy who does mind-bending stuff with stop motion animation (like this and this), combining incredible technical skill with charm and wit. So when KesselsKramer wanted a film as part of their campaign launching the new citizenM hotel in New York’s Times Square, they knew who to call. OK so they might have emailed, but the point is PES was exactly the person who could take the campaign’s cliche-busting message to dizzy new heights.

Swan Song seems to be a celebration of old hotel stereotypes, but the terry towel swans’ mating ritual is brought to a marvellously violent climax, powerfully making the point that old school hospitality is very much a thing of the past.

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KesselsKramer London and Los Angeles/PES: Swan Song for citizenM

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KesselsKramer London and Los Angeles/PES: Swan Song for citizenM

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KesselsKramer London and Los Angeles/PES: Swan Song for citizenM

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KesselsKramer London and Los Angeles/PES: Swan Song for citizenM

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KesselsKramer London and Los Angeles/PES: Swan Song for citizenM