Animation: PES is back with a fantastically violent swan massacre short
- Date
- 7 April 2014
- Words
- Rob Alderson
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Hey remember PES? Sure you do, he’s the guy who does mind-bending stuff with stop motion animation (like this and this), combining incredible technical skill with charm and wit. So when KesselsKramer wanted a film as part of their campaign launching the new citizenM hotel in New York’s Times Square, they knew who to call. OK so they might have emailed, but the point is PES was exactly the person who could take the campaign’s cliche-busting message to dizzy new heights.
Swan Song seems to be a celebration of old hotel stereotypes, but the terry towel swans’ mating ritual is brought to a marvellously violent climax, powerfully making the point that old school hospitality is very much a thing of the past.
KesselsKramer London and Los Angeles/PES: Swan Song for citizenM
KesselsKramer London and Los Angeles/PES: Swan Song for citizenM
KesselsKramer London and Los Angeles/PES: Swan Song for citizenM
KesselsKramer London and Los Angeles/PES: Swan Song for citizenM
KesselsKramer London and Los Angeles/PES: Swan Song for citizenM
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.
