Stop whatever you're doing and enjoy the brilliant new Kindness video

Posted by Liv Siddall,

Clash Magazine called him “a well-dressed spaghetti strand” and The Fly referred to him as a “willfully mysterious cocktail-quaffer”, but you can be sure that after this remarkable video hits the general public, Adam Bainbridge (or Kindness when he’s feeling musical) will be forever regarded as “the man who had that sweet video with the amazing kid and the drum machine.” All hail the work of Adam himself and Dan Brereton who have constructed one of the finest and most original music videos of 2012.

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.