Smoking new identity for a fish brand from Kurppa Hosk

Date
25 February 2015

It’s not often I get to write about my two great loves in a single article, but sometimes the stars align and I’m covering smoked fish and graphic design all in the space of 300 words. Today I feel blessed! This strange combination of subjects has come together thanks to Swedish agency Kurppa Hosk undertaking a wholesale rebrand for Falkenbergs Lax, a small, family-owned smoked salmon specialist. Charged with turning the small-scale brand into an international major player in the fish industry, Kurrppa Hosk renamed it Korshags, and have came up with a sleek new visual identity to accompany the new name.

Korshags is just the company owners’ family name, but the visual identity is entirely new, combining a stencilled serif word mark, modern roundel monogram and a contemporary photographic style. I like smoked fish anyway, but if I didn’t, this new identity would probably persuade me to give it a try – even kippers!

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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Kurppa Hosk: Korshags

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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