Graphic Design: Suitably cool identity for electronic music festival in Helsinki

Labra is a Helsinki-based “creative laboratory” which is quietly building a super-impressive portfolio of branding, identity and illustration work. Of course there’s a particularly strong graphic design heritage in Finland, but while Labra’s work recognises that heritage, it doesn’t feel slavishly bound by it. This identity for the Mervi electronic music festival sums up the studio’s talents neatly; stylish, playful and interesting with a consistent communicative quality. Little wonder then that clients from art galleries to restaurants are queuing up for a slice of Labra’s considerable graphic talents.